2014 World Marketing Congress
August 5-8, 2014 Lima, Peru
Track “Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel
You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the link:
Suggested topics for this track include:
·       marketing in transitional BRICS economies
·       comparison among BRICS consumers and these with Western markets
·       cross-cultural and multicultural marketing in BRICS
·       cultural issues and their effect on marketing successes and failures
·       peculiarities of B2B and B2C marketing environment
·       marketing to the growing middle-class
·       marketing to consumers in the bottom of the pyramid
·       marketing luxury products in BRICS
·       marketing effects on ethics, sustainable practices and CSR
·       competition between MNCs and local players in BRICS
·       SMEs in BRICS
·       firms from BRICS entering developed markets
·       teaching marketing disciplines in BRICS
·       brands in BRICS.
This list is neither comprehensive nor exclusive, other BRICS related topics will be considered.
Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for Papers:
New Submission Deadline: October 31, 2013By this date, you need to submit only an extended abstract (up to 5 pages) for the purpose of review. You may find useful an example of the structured abstract posted on the AMS site:
If you have any questions, please contact track co-Chairs:
Gregory Kivenzor [log in to unmask]">[log in to unmask]
Deon Nel               [log in to unmask]
Note: co-Chairs are in a dialog with publishers and explore opportunities to publish full academic research papers presented at the “Marketing in BRICS” track in a book.
AIB-L is brought to you by the Academy of International Business.
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