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CALL FOR PAPERS 2014 World Marketing Congress August 5-8, 2014 Lima, Peru Track “Marketing in BRICS” Co-Chairs Gregory Kivenzor and Deon Nel You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the link: https://www.easychair.org/conferences/?conf=wmc17esan Suggested topics for this track include: · marketing in transitional BRICS economies >· comparison among BRICS consumers and these with Western markets >· cross-cultural and multicultural marketing in BRICS >· cultural issues and their effect on marketing successes and failures >· peculiarities of B2B and B2C marketing environment >· marketing to the growing middle-class >· marketing to consumers in the bottom of the pyramid >· marketing luxury products in BRICS >· marketing effects on ethics, sustainable practices and CSR >· competition between MNCs and local players in BRICS >· SMEs in BRICS >· firms from BRICS entering developed markets >· teaching marketing disciplines in BRICS >· brands in BRICS. This list is neither comprehensive nor exclusive, other BRICS related topics will be considered. Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for Papers: http://tinyurl.com/lql5s3x. New Submission Deadline: October 31, 2013. By this date, you need to submit only an extended abstract (up to 5 pages) for the purpose of review. You may find useful an example of the structured abstract posted on the AMS site: http://tinyurl.com/kxbxvse. If you have any questions, please contact track co-Chairs: Gregory Kivenzor [log in to unmask] Deon Nel [log in to unmask] Note: co-Chairs are in a dialog with publishers and explore opportunities to publish full academic research papers presented at the “Marketing in BRICS” track in a book. ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.