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CALL FOR PAPERS
2014 World Marketing
Congress
August 5-8, 2014 Lima,
Peru
Track
“Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel
You are cordially invited to submit your research paper and/or
special session proposal for this track in a PDF format via the link: https://www.easychair.org/conferences/?conf=wmc17esan
Suggested
topics for this track include:
·       marketing in
transitional BRICS economies
>·       comparison among BRICS consumers
and these with Western markets
>·       cross-cultural and
multicultural marketing in BRICS
>·       cultural issues and
their effect on marketing successes and failures
>·       peculiarities of B2B and
B2C marketing environment
>·       marketing to the growing
middle-class
>·       marketing to consumers
in the bottom of the pyramid
>·       marketing luxury
products in BRICS
>·       marketing effects on
ethics, sustainable practices and CSR
>·       competition between MNCs
and local players in BRICS
>·       SMEs in BRICS
>·       firms from BRICS
entering developed markets
>·       teaching marketing
disciplines in BRICS
>·       brands in BRICS.
This
list is neither comprehensive nor exclusive, other BRICS related topics will be
considered.
Track
co-Chairs foresee the use of different session formats: competitive paper
presentations, panel discussions, poster sessions, etc. General requirements
are listed in the AMS Call for Papers: http://tinyurl.com/lql5s3x.
New Submission
Deadline: October 31, 2013.  By this date,
you need to submit only an extended abstract (up to 5 pages) for the purpose of
review. You may find useful an example of the structured abstract posted on the
AMS site: http://tinyurl.com/kxbxvse.
If you have any questions, please contact track co-Chairs:
Gregory
Kivenzor [log in to unmask] 
Deon
Nel               [log in to unmask]
Note: co-Chairs
are in a dialog with publishers and explore opportunities to publish full academic
research papers presented at the “Marketing in BRICS” track in a book.

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