Dear Ma'am or Sir:
Please distribute the following FINAL Call For Chapters link throughout your subscribership at the Academy of International Business regarding the upcoming book, Effective Marketing in Contemporary Globalism:
The deadline for completed Chapters is November 15, 2013.
Target Audience
The primary intended audience is scholar-practitioners who have the need for qualified Reference material regarding the subject matter of the proposed publication as outlined above. The secondary intended audience is business executives and undergraduate/graduate business students who require the same Reference material. While having academic rigor, the book will be written in a way such that it can also be understood by non-academics and non-specialists.
Recommended Topics (include, but are not limited to, the following):1. Strategic Marketing Management
2. Guerilla Marketing
3. Strategic Marketing & Technology
4. International Marketing
5. Cultural Intelligence (CQ)
6. Thinking Patterns and Intellectual Styles
7. Business & Product Life Cycles
8. Incremental Innovation
9. Radical Innovation
10. Strategic Marketing Management
11. Globalization, Glocalization, and Grobalization
12. Schwartz: Seven Value Types or Motivational Domains
13. Convergence / Divergence Theory: Consumer Behavior
14. Online Marketing
15. Product Development
16. Integrated Marketing Communications
17. Segmentation, Evaluation, and Positioning
18. Marketing Channels and Supply Chain Management
19. International Language Management
20. Global Marketing Theory
21. Cross-cultural Marketing
22. Branding & Brand Equity
23. Third Culture Individuals
24. Government-University-Industry Collaboration
25. Strategic Value of Scholar-Practitioner-Leaders in Marketing
26. Social Processes: Motivation, Needs, and Drives
27. Global Competitiveness
28. International Diversity Management
29. Supply Chain Management
30. Case Studies
Submission Procedure
As this is the Final Call for this upcoming publication, researchers and practitioners are invited to submit a completed manuscript on or before November 15, 2013. Authors of accepted chapters will be notified by December 31, 2013. All submitted chapters will be reviewed on a double-blind review basis.
Regards,
Bryan ChristiansenChairman
PRYMARKE, LLC
16257 Hilltop Drive
Linden, Michigan 48451 USA
