I have been using fantasy /sci fi to teach international business concepts within the context of virtual worlds.  I find that my undergraduates (that inevitably include a significant percentage of gamers) relate well to this.

I am using the novel The Empire of the Zon by R.M. Burgess to do so.

.Print link:


e-book link:


I am looking for partners to develop tools / exercises / games to further develop teaching modalities within this virtual world.

If interested, please email me at

[log in to unmask]

Thank you.


Ram Mudambi
Professor and Perelman Senior Research Fellow
Fox School of Business, Temple University
Philadelphia PA 19122, USA
Area Editor, Journal of International Business Studies
AIB-L is brought to you by the Academy of International Business.
For information: http://aib.msu.edu/community/aib-l.asp
To post message: [log in to unmask]
For assistance: [log in to unmask]
AIB-L is a moderated list.