I have been using fantasy /sci fi to teach international business concepts
within the context of virtual worlds.  I find that my undergraduates (that
inevitably include a significant percentage of gamers) relate well to this.

I am using the novel The Empire of the Zon by R.M. Burgess to do so.

.Print link:

e-book link:

I am looking for partners to develop tools / exercises / games to further
develop teaching modalities within this virtual world.

If interested, please email me at

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Thank you.

Ram Mudambi
Professor and Perelman Senior Research Fellow
Fox School of Business, Temple University
Philadelphia PA 19122, USA
Area Editor, Journal of International Business Studies

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