International Marketing and Management Research (IM&MR)
Issue 1 of IM&MR – August 2013 - International Business Realisms
Best Paper Awards ANNOUNCED
Faculty Research Papers
Best Faculty Paper in ‘Innovative Contribution’ Category
Crisis Management Challenges in a Socially Networked World: BP’s Response to the Gulf of Mexico Oil Spill
Maria Louise Thybo and Peter Keith Ross
LBi Denmark and Griffith Business School, Griffith University, Australia
Student-Faculty Research Papers
Best Paper in ‘Theoretical Contribution’ Category
THE S.H.A.R.P. Conceptual Framework for Young African-American Adults …… What is Cool?
Carl Sharperson and Reginald Leseane,
University of Miami and Savannah State University
Best Paper in ‘Case-Based Contribution’ Category
How ‘American’ are “All-American” Brands? A Case of Gap, Inc. as ‘Made in America’ Brand
Eulalia Wycoff and Rajeev Sooreea
Dominican University of California
Best Paper in ‘Empirical Contribution’ Category
Drops in the Glass: The Influence of Alcohol Advertising on Young Adults
Melody Burks, Ulysses J. Brown, Jun Wu and Anshu Arora
Savannah State University
Submission Deadline for Issue 3
Call For Papers (November 30, 2013)
Global Logistics & International Business Education and Research (G-LIBER) Center at Savannah State University
launches its bi-annual series:
Anshu Arora, Associate Professor of Marketing in the College of Business Administration, Savannah State University, Savannah, Georgia ([log in to unmask])
International Marketing and Management Research Series provide a forum for academics and professionals to share the latest developments and advances in knowledge and practice of global business and international management. It aims to foster the exchange of ideas on a range of important international subjects and to provide stimulus for research and the further development of international perspectives. The international perspective is further enhanced by the geographical spread of the contributors.
Pivots will comprise: empirical studies with practical application; examinations of theoretical and methodological developments in the field of business studies; and reviews of the literature in international marketing, management, and global business environment. By drawing on important research and case study material from contributors all over the world, the series offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers.
The principal aim is to push back the boundaries of the thinking, theory, and practice in international business, global marketing and management, and to provide a forum to explore these developments. The series also looks to publish research based on theoretical explanations, methodological developments and modeling.
International Marketing and Management Research Series present innovative ideas and new research on understanding the challenges confronting global business. Covering the breadth of international business, articles discuss human management, marketing, leadership, creativity, entrepreneurship. The economic, political, legal, sociocultural, and technological issues related to international business are also discussed.
SERIES’ COVERAGE AND SCOPE
This scholarly series presents innovative ideas and new research on understanding the challenges confronting global business. Covering the breadth of international business, articles discuss human management, marketing, organizational behavior, leadership, creativity, risk, entrepreneurship, finance, sustainability, ethics, diversity, cultures, global supply chains, and accounting. The economic, political, legal, sociocultural, and technological issues related to international business are also discussed.
The series provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of international business. It aims to foster the exchange of ideas on a range of important international subjects and to provide stimulus for research and the further development of international perspectives. The international perspective is further enhanced by the geographical spread of the contributors.
The series is intended to invite papers from Faculty and Student joint researches, self-sustained faculty researches and strategic viewpoints from industry practitioners.
Even though there are journals in marketing and management available but there are none that target international marketing and management together with a wide depth of coverage.
The principal aim is to push back the boundaries of the thinking, theory, and practice in international business, global marketing and management, and to provide a forum to explore these developments. The scholarly series also looks to publish papers based on theoretical explanations, methodological developments and modeling.
Articles cover all regions of the world and topics such as:
TYPES OF BOOKS AND PUBLICATIONS
3 Pivot titles a year
Full research papers are due on July 30, 2013 for the second December issue of the SERIES.
International Marketing and Management Research Series welcomes articles on original theoretical contributions or original empirical research in the areas of international/global business, marketing, management, accounting, finance, cross-cultural management, risk management, leadership and strategic management, human resources, sustainability and ethics, emerging market opportunities, mergers and acquisitions, supply chain / logistics management, and comparative management.
Manuscripts are reviewed with the understanding that they are substantially new, have not been previously published in whole (including book chapters) or in part (including exhibits), have not been previously accepted for publication, are not under consideration by any other publisher, and will not be submitted elsewhere until a decision is reached regarding their publication in the International Marketing and Management Research Series. The complete text including the references, tables and figures should as a rule not exceed 15 pages in a usual setting (approximately 4000-5000 words). The title page should include the following elements: Author(s) name, Heading of the article, Abstract, Keywords, and Author's line (author's name, academic title, position and affiliation). The submissions must be made electronically to [log in to unmask] and all submissions must be made in WORD document. The authors’ names and details should not appear anywhere except the first page of the manuscript as required.
Palgrave Macmillan is a global academic publisher serving learning and scholarship in higher education and professional markets. They publish textbooks, journals, monographs, professional, and reference works in print and online. They have considerable strengths in the humanities, social sciences, and business, market-leading lists in politics and study skills, and a fast-growing journals program. Palgrave was created in 2000 when St. Martin's Press Scholarly and Reference (US) and Macmillan Press (UK) united their world-wide publishing operations. They became Palgrave Macmillan in January 2002 when they reacquired rights to use the Macmillan name internationally. The name ‘Palgrave’ has a long association with Macmillan, with publishing, and with the highest intellectual achievement. Palgrave Macmillan US is based in New York City and located in the Flatiron building at 23rd Street and 5th Avenue. The New York office is fully staffed with editorial, production, marketing, publicity, and sales teams. They collaborate with their sister brands (St. Martin’s Press, Holt, FSG, Times Books, and others) in their sales, rights, and promotional efforts.
Anshu Arora, PhD, PMP
Director of Global Logistics & International Business Education and Research (G-LIBER) Center of Excellence
Editor – International Marketing and Management Research Series
Associate Professor - Marketing
Room # 236 College of Business Administration
Savannah State University
Savannah Georgia 31404
Phone: 912 358 3387
Fax: 912 358 3888
"Education's purpose is to replace an empty mind with an open one."
- Malcolm Forbes -