CALL FOR PAPERS
2014 World Marketing
Congress
August 5-8, 2014 Lima, Peru
Track
“Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel
Suggested
topics for this track include:
marketing in transitional BRICS economies; comparison
among BRICS consumers and these with Western markets; cross-cultural and
multicultural marketing in BRICS; cultural issues and their effect on marketing
successes and failures; peculiarities of B2B and B2C marketing environment; marketing
to the growing middle-class; marketing to consumers in the bottom of the
pyramid; marketing luxury products in BRICS; marketing effects on ethics,
sustainable practices and CSR; competition between MNCs and local players in
BRICS; SMEs in BRICS; firms from BRICS entering developed
markets; teaching marketing disciplines in BRICS; brands in BRICS. This
list is neither comprehensive nor exclusive, other BRICS related topics will be
considered.
Track
co-Chairs foresee the use of different session formats: competitive paper
presentations, panel discussions, poster sessions, etc. General requirements
are listed in the AMS Call for Papers: http://tinyurl.com/lql5s3x. Submission
Deadline: October 1, 2013. By this date,
you need to submit only an extended abstract (up to 5 pages) for the purpose of
review. You may find useful an example of the structured abstract posted on the
AMS site: http://tinyurl.com/kxbxvse. If you have any questions, please contact track co-Chairs:
Note: co-Chairs
are in a dialog with publishers and explore opportunities to publish full academic
research papers presented at the “Marketing in BRICS” track in a book.
