Dear Ma'am or Sir:

Please distribute the following Call For Chapters link throughout your
subscribership at the Academy of International Business regarding the
upcoming book, *Effective Marketing in Contemporary Globalism*:

The deadline for *completed* Chapters is *November 15, 2013*.

*Target Audience*

The primary intended audience is scholar-practitioners who have the need
for qualified Reference material regarding the subject matter of the
proposed publication as outlined above. The secondary intended audience is
business executives and undergraduate/graduate business students who
require the same Reference material. While having academic rigor, the book
will be written in a way such that it can also be understood by
non-academics and non-specialists.

*Recommended Topics (include, but are not limited to, the following):*

1. Strategic Marketing Management
2. Guerilla Marketing
3. Strategic Marketing & Technology
4. International Marketing
5. Cultural Intelligence (CQ)
6. Thinking Patterns and Intellectual Styles
7. Business & Product Life Cycles
8. Incremental Innovation
9. Radical Innovation
10. Strategic Marketing Management
11. Globalization, Glocalization, and Grobalization
12. Schwartz: Seven Value Types or Motivational Domains
13. Convergence / Divergence Theory: Consumer Behavior
14. Online Marketing
15. Product Development
16. Integrated Marketing Communications
17. Segmentation, Evaluation, and Positioning
18. Marketing Channels and Supply Chain Management
19. International Language Management
20. Global Marketing Theory
21. Cross-cultural Marketing
22. Branding & Brand Equity
23. Third Culture Individuals
24. Government-University-Industry Collaboration
25. Strategic Value of Scholar-Practitioner-Leaders in Marketing
26. Social Processes: Motivation, Needs, and Drives
27. Global Competitiveness
28. International Diversity Management
29. Supply Chain Management
30. Case Studies

*Submission Procedure*

As this is the Final Call for this upcoming publication, researchers and
practitioners are invited to submit a completed manuscript on or before
November 15, 2013. Authors of accepted chapters will be notified by
December 31, 2013. All submitted chapters will be reviewed on a
double-blind review basis. Please send ALL correspondence to Bryan
Christiansen at: *[log in to unmask]*


Bryan Christiansen
16257 Hilltop Drive
Linden, Michigan  48451   USA
Tel: +1-810-458-4597

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