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Dear colleagues,

International Marketing Review will publish a special issue on Brand Management and Consumer Experience: An Emerging Market Perspective.  Please see the attachment.

 

Cheng Lu Wang, Ph.D.

Professor and Department Chair

University Research Scholar

Department of Marketing & Quantitative Analysis

College of Business

University of New Haven

West Haven, CT 06516

(203) 932-7209 (Phone)

(203) 931-6016 (Fax)

E--mail: [log in to unmask]

Webpage: http://www.newhaven.edu/199572/charliewang/

 

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https://www.novapublishers.com/catalog/product_info.php?products_id=36730

 

 

From: Wang, Charles
Sent: 04 March 2013 16:23
To: Bradley Barnes
Subject: RE: [AIB-L] Call for Chapters: Brand Management in Emerging Markets

 

Thanks. I found it out since I already got some inquires and proposal from AIB members..
Are you interested in contributing one chapter?
Charlie

From: Bradley Barnes [[log in to unmask]]
Sent: Monday, March 04, 2013 8:48 AM
To: Wang, Charles
Subject: Fwd: [AIB-L] Call for Chapters: Brand Management in Emerging Markets

Here goes mate

 

Bradley

Sent from my iPhone


Begin forwarded message:

From: "Wang, Charles" <[log in to unmask]>
Date: 1 March 2013 17:08:23 GMT
To: [log in to unmask]
Subject: [AIB-L] Call for Chapters: Brand Management in Emerging Markets
Reply-To: "Wang, Charles" <[log in to unmask]>

Dear colleagues,

You are invited to submit a proposal for a chapter in the book, Brand Management in Emerging Markets: Theories and Practices. Please read the attached "Call for Chapters" for detail information. We are especially looking for proposals that relate emerging countries in list, including Argentina, Brazil, Chile, China, Hungary, India, Israel, South Korea, Mexico, Poland, Russia, Slovenia, Taiwan and Turkey.

Feel free to contact me if you have any questions or ideas.

Thanks,

 

Cheng Lu Wang, Ph.D.

Professor and Department Chair

University Research Scholar

Department of Marketing & Quantitative Analysis

College of Business

University of New Haven

West Haven, CT 06516

(203) 932-7209 (Phone)

(203) 931-6016 (Fax)

E--mail: [log in to unmask]

Webpage: http://www.newhaven.edu/199572/charliewang/

 

https://www.novapublishers.com/catalog/product_info.php?products_id=36730

 

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____
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