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Dear colleagues,
International Marketing Review will publish a special issue on Brand Management and Consumer Experience: An Emerging Market Perspective.  Please see the attachment.

Cheng Lu Wang, Ph.D.
Professor and Department Chair
University Research Scholar
Department of Marketing & Quantitative Analysis
College of Business
University of New Haven
West Haven, CT 06516
(203) 932-7209 (Phone)
(203) 931-6016 (Fax)
E--mail: [log in to unmask]<mailto:[log in to unmask]>
Webpage: http://www.newhaven.edu/199572/charliewang/

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From: Wang, Charles
Sent: 04 March 2013 16:23
To: Bradley Barnes
Subject: RE: [AIB-L] Call for Chapters: Brand Management in Emerging Markets

Thanks. I found it out since I already got some inquires and proposal from AIB members..
Are you interested in contributing one chapter?
Charlie
________________________________
From: Bradley Barnes [[log in to unmask]]
Sent: Monday, March 04, 2013 8:48 AM
To: Wang, Charles
Subject: Fwd: [AIB-L] Call for Chapters: Brand Management in Emerging Markets
Here goes mate

Bradley

Sent from my iPhone

Begin forwarded message:
From: "Wang, Charles" <[log in to unmask]<mailto:[log in to unmask]>>
Date: 1 March 2013 17:08:23 GMT
To: [log in to unmask]<mailto:[log in to unmask]>
Subject: [AIB-L] Call for Chapters: Brand Management in Emerging Markets
Reply-To: "Wang, Charles" <[log in to unmask]<mailto:[log in to unmask]>>
Dear colleagues,
You are invited to submit a proposal for a chapter in the book, Brand Management in Emerging Markets: Theories and Practices. Please read the attached "Call for Chapters" for detail information. We are especially looking for proposals that relate emerging countries in list, including Argentina, Brazil, Chile, China, Hungary, India, Israel, South Korea, Mexico, Poland, Russia, Slovenia, Taiwan and Turkey.
Feel free to contact me if you have any questions or ideas.
Thanks,

Cheng Lu Wang, Ph.D.
Professor and Department Chair
University Research Scholar
Department of Marketing & Quantitative Analysis
College of Business
University of New Haven
West Haven, CT 06516
(203) 932-7209 (Phone)
(203) 931-6016 (Fax)
E--mail: [log in to unmask]<mailto:[log in to unmask]>
Webpage: http://www.newhaven.edu/199572/charliewang/

https://www.novapublishers.com/catalog/product_info.php?products_id=36730

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