Dear all


This collection of articles on emerging markets MNEs were published in International Journal of Emerging Markets in recent years.  Please enjoy free access to them until 10 July.


Note that you need to follow specific links to access specific articles.  If you wish to bookmark a single page, rather than retain this email, please use this link – and feel free to share with colleagues!




(with apologies for cross posting)



Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers

Nitin Gupta


Emerging economies and multinational corporations

Deeksha Singh


Empowering rural consumers in emerging markets

C. Samuel Craig, Susan P. Douglas


Emerging economies' multinationals: General features and specificities of the Brazilian and Chinese cases

Andrea Goldstein, Fazia Pusterla


Indian pharmaceuticals in Brazil: emerging multinationals in emerging markets

Cassandra Sweet


Country conditions in emerging markets and their effects on entry mode decisions of multinational manufacturing enterprises: Evidence from Russia

Alex Kouznetsov


Determinants of product quality perceptions and their application to marketing standardisation: The case of the automobile in Kazakhstan

Jung-Wan Lee, Simon W. Tai


The difficulties in using a cost leadership strategy in emerging markets

Daniel W. Baack, David J. Boggs


Staffing managerial positions in emerging markets: a cultural perspective

Tomasz Lenartowicz, James P. Johnson


An exploratory study of internationalization strategies of Malaysian and Taiwanese firms

A.B. Sim, J. Rajendran Pandian




Dr Martyn Lawrence


Ethics, International Business and Law

Emerald Group Publishing Limited

Tel: +44 (0) 1274 785158






Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06
AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance: [log in to unmask]
AIB-L is a moderated list.