Dear all

 

This collection of articles on emerging markets MNEs were published in International Journal of Emerging Markets in recent years.  Please enjoy free access to them until 10 July.

 

Note that you need to follow specific links to access specific articles.  If you wish to bookmark a single page, rather than retain this email, please use this link – and feel free to share with colleagues!

 

Regards

Martyn

(with apologies for cross posting)

 

 

Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers

Nitin Gupta

 

Emerging economies and multinational corporations

Deeksha Singh

 

Empowering rural consumers in emerging markets

C. Samuel Craig, Susan P. Douglas

 

Emerging economies' multinationals: General features and specificities of the Brazilian and Chinese cases

Andrea Goldstein, Fazia Pusterla

 

Indian pharmaceuticals in Brazil: emerging multinationals in emerging markets

Cassandra Sweet

 

Country conditions in emerging markets and their effects on entry mode decisions of multinational manufacturing enterprises: Evidence from Russia

Alex Kouznetsov

 

Determinants of product quality perceptions and their application to marketing standardisation: The case of the automobile in Kazakhstan

Jung-Wan Lee, Simon W. Tai

 

The difficulties in using a cost leadership strategy in emerging markets

Daniel W. Baack, David J. Boggs

 

Staffing managerial positions in emerging markets: a cultural perspective

Tomasz Lenartowicz, James P. Johnson

 

An exploratory study of internationalization strategies of Malaysian and Taiwanese firms

A.B. Sim, J. Rajendran Pandian

 

 

 

Dr Martyn Lawrence

Publisher

Ethics, International Business and Law

Emerald Group Publishing Limited

Tel: +44 (0) 1274 785158

Web: http://www.emeraldinsight.com

Twitter: http://twitter.com/emeraldglobal

LinkedIn: http://uk.linkedin.com/in/martynlawrence