Dear all

This collection of articles on emerging markets MNEs were published in International Journal of Emerging Markets in recent years.  Please enjoy free access to them until 10 July.

Note that you need to follow specific links to access specific articles.  If you wish to bookmark a single page, rather than retain this email, please use this link<> - and feel free to share with colleagues!

(with apologies for cross posting)

Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers<>
Nitin Gupta

Emerging economies and multinational corporations<>
Deeksha Singh

Empowering rural consumers in emerging markets<>
C. Samuel Craig, Susan P. Douglas

Emerging economies' multinationals: General features and specificities of the Brazilian and Chinese cases<>
Andrea Goldstein, Fazia Pusterla

Indian pharmaceuticals in Brazil: emerging multinationals in emerging markets<>
Cassandra Sweet

Country conditions in emerging markets and their effects on entry mode decisions of multinational manufacturing enterprises: Evidence from Russia<>
Alex Kouznetsov

Determinants of product quality perceptions and their application to marketing standardisation: The case of the automobile in Kazakhstan<>
Jung-Wan Lee, Simon W. Tai

The difficulties in using a cost leadership strategy in emerging markets<>
Daniel W. Baack, David J. Boggs

Staffing managerial positions in emerging markets: a cultural perspective<>
Tomasz Lenartowicz, James P. Johnson

An exploratory study of internationalization strategies of Malaysian and Taiwanese firms<>
A.B. Sim, J. Rajendran Pandian

Dr Martyn Lawrence
Ethics, International Business and Law
Emerald Group Publishing Limited
Tel: +44 (0) 1274 785158

Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06

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