Future business leaders must have the ability to make decisions with a global mindset. The cases, conceptual notes, and exercises in this module provide students with tools to make more informed strategic decisions about global markets and operating across national borders. Students will learn how to identify the logic and strategic factors involved in expanding abroad, examine the pros and cons of  "entry modes", and recognize the effects of exchange rates on business operations and financial statements.

CASES INCLUDED:
>Note on the Global Business Environment
>Going Global A: General Motors
>Going Global B: eBay
>Going Global C: Infosys
>Going Global D: Apollo Hospitals
>Going Global E: Embraer
>Going Global F: Haier Appliances
>Going Global G: MTV India
>Airbus and Boeing: The Fight for Hegemony
>Note on Understanding Exchange Rates
>Exchange Rates Quiz A
>Exchange Rates Quiz B
>Exchange Rates Quiz C
>Exchange Rates Quiz D
>Exchange Rates Quiz E  
>Entry Mode
>Entry Mode A: Make a Little, Sell a Little
>Entry Mode B: The Simpson's
>Entry Mode C: Super 8 Goes to China
>Entry Mode D: Occidental's Accident
>Entry Mode E: Starbucks Goes Global