Table of Content: Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing, by George Tesar and Jan Bodin, World Scientific Publishing, Singapore, 2013. ISBN 978-981-4383-05-9. Preface Case Contributors Introduction Chapter 1: An Introduction to Geographically Remote Industrial Clusters Chapter 2: Formation and Growth of Geographically Remote Industrial Clusters Chapter 3: Smaller Manufacturing Enterprises in geographically Remote Industrial Clusters Chapter 4: Business-to-Consumer Marketing Management Chapter 5: Marketing Management and Cluster Dynamics Chapter 6: Notes on Case Analysis Collected Cases Part I: Formation of geographically Remote Industrial Clusters Case 1: Instinctive Formation of an Industrial Cluster Case 2: Athelia—How Can an Old City Survive the Death of French Shipyards? Case 3: Closing the Distance between Two Furniture Clusters—Möbelriket in Lammhult and Tibro Interiör in Tibro Case 4: Social and Environmental Value-Based Cluster Development—The Dilemma of Wishing to Do Good by Selling Textile Goods Case 5: The Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt’s “Cinderella” Case 6: Interactive Recycling—Service Innovation in Green Cluster Part II: Internal and External Information Needs of Geographically Remote Industrial Clusters Case 7: Downturn for a Manufacturing Company in a geographically Remote Industrial Cluster Case 8: Saab—A Case of Emergency Case 9: Connecting Strategy with Functional Practice in the Automobile Industry Case 10: Cluster Development and Marketing Challenges for a Regional Biorefinery Cluster Part III: Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters Case 11: Sweet and Sound with Xylitol Case 12: Revitalizing Agro-Machinery Manufacturing in Tanzania—The Case of IEL Case 13: Skagenfood A/S in the Northern Jutland Seafood Cluster—Decision to Develop the Business Case 14: Growth Challenges in Small Manufacturing Ventures from Emerging Economies—The Evidence from Moldova Case 15: Winery Startup within a Wine-Producing Cluster Case 16: Convergence and Differentiation in Regional Know-How—The Case of Central Otago Pinot Noir Part IV: Information Technology Issues and Geographically Remote Industrial Clusters Case 17: Software Development in a Remote Geographic Location—The Case of TextFlow Case 18: National Computer Service, Inc.—Market Options for a Small Middle Eastern IT Company Case 19: Golf Goes Virtual with GOLFZON Selected Bibliography Index ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.