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Table of Content: Marketing Management and Strategy: An African casebook, edited by: George Tesar and John Kuada, Routledge, London, 2013. ISBN: 978-0-415-78333-0. List of figures List of boxes and tables Notes on contributors Part I: An Assessment of external environments for enterprises Case 1: African Harvest Biotech Foundation International: Biotechnology and information technology fighting hunger in Africa Case 2: Cultural challenges in social marketing of condoms in Malawi Case 3: Will privatization save the Nigerian rail transport system? Part II: Perspectives on executive and managerial strategies and operations Case 4: Matunda Mema: Tanzania’s SME processor of dried fruits Case 5: Watatu Co. Ltd—Managing growth: Entrepreneurs’ tendencies and their impact on a joint-venture Case 6: The Kenyan milk market: Growth enabling policies and strategies Part III: Executive and managerial strategic action on the enterprise level Case 7: Marketing South African wines in Denmark: Case of BotRiver Winery Case 8: Terre Solidali and FAO Somalia: International cooperation and cross-cultural marketing Case 9: Effort School or more effort? Part IV: Marketing action Case 10: Danso Fruit Drinks (DFD) Ghana Limited Case 11: KasKazi Network Ltd: Distributing to the bottom of the pyramid (A) Case 12: Jecures Sanita Chemical Company Part V: Marketing rewards and executive and managerial control Case 13: KasKazi Network Ltd: Distributing to the bottom of the pyramid (B) Case 14: Alfa Irrigation Technology: A lack of executive control and marketing strategy Case 15: Ghana Craft Company Bibliography Index ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.