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Dear AIB Members, 

 

I recently published a case study that may be of interest to many of you
entitled, AIB Nagoya Conference 2011: After the March 11 Earthquake and
Tsunami <https://www.iveycases.com/ProductView.aspx?id=55567> . The case
explores the complexities of the decision-making process faced by the 2011
Academy of International Business (AIB) program chair in the wake of the
massive earthquake which struck Japan on March 11 and triggered a horrendous
tsunami and subsequent radiation leak after damaging a nuclear plant.

 

The learning objectives of this case are:

*	To expose students to an international event setting in the context
of a crisis. 
*	To explore the decision-making process at different points in time
as a crisis evolves. 
*	To develop core decision-making values with respect to different
priorities, including cultural sensitivity. 
*	To demonstrate the importance/risk of information management in the
context of a crisis in which key stakeholders have different attitudes
toward risks and different perceptions of uncertainty.

 

To receive a complimentary copy of the case and accompanying teaching note,
you may download it directly from the Ivey Publishing website at
www.iveycases.com or contact Shelli Hunter at [log in to unmask] for
assistance.

 

Kind regards,

 

Shige Makino

og in to unmask];K(B

Professor

Department of Management

Faculty of Business Administration

The Chinese University of Hong Kong

Room 830C, 8/F, Cheng Yu Tung Building

12 Chak Cheung Street

Shatin, New Territories, Hong Kong

Phone: 852-3943-7636 / Fax: 852-2603-6840

Email:  <mailto:[log in to unmask]> [log in to unmask]

 


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