Dear AIB Members and particularly AIB-MENA colleagues
I am pleased to share with you news that Kotler and Keller's best selling Marketing Management textbook is now available in an Arab World Edition.
In their book forward, Kotler and Keller note that "… this Arab World version provides concepts, approaches, and examples relevant to the Arab culture and its business environment… Professors Hassan, Baalbaki, and Shamma have done a superb job in systematically addressing strategic issues pertaining to the Arab world…"
Dr Imad Baalbaki
Associate Vice President for Development
American University of Beirut
P.O.Box 11-0236, Beirut, Lebanon
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