Dear colleagues,
You are invited to submit a proposal for a chapter in the book, Brand Management in Emerging Markets: Theories and Practices. Please read the attached "Call for Chapters" for detail information. We are especially looking for proposals that relate emerging countries in list, including Argentina, Brazil, Chile, China, Hungary, India, Israel, South Korea, Mexico, Poland, Russia, Slovenia, Taiwan and Turkey.
Feel
free to contact me if you have any questions or ideas.
Thanks,
Cheng Lu Wang, Ph.D.
Professor and Department Chair
University Research Scholar
Department of Marketing & Quantitative Analysis
College of Business
University of New Haven
West Haven, CT 06516
(203) 932-7209 (Phone)
(203) 931-6016 (Fax)
E--mail: [log in to unmask]
Webpage: http://www.newhaven.edu/199572/charliewang/
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