Dear colleagues,

You are invited to submit a proposal for a chapter in the book, Brand Management in Emerging Markets: Theories and Practices. Please read the attached "Call for Chapters" for detail information. We are especially looking for proposals that relate emerging countries in list, including Argentina, Brazil, Chile, China, Hungary, India, Israel, South Korea, Mexico, Poland, Russia, Slovenia, Taiwan and Turkey.

Feel free to contact me if you have any questions or ideas.


Cheng Lu Wang, Ph.D.

Professor and Department Chair

University Research Scholar

Department of Marketing & Quantitative Analysis

College of Business

University of New Haven

West Haven, CT 06516

(203) 932-7209 (Phone)

(203) 931-6016 (Fax)

E--mail: [log in to unmask]





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