Dear all
In 2013, International Marketing Review is 30 years old! We are delighted to share the first part of an anniversary collection with you. Please see the papers below, and click
here for the online table of contents.
An anniversary website, with highly cited papers, free articles, messages from the editors and further information can be found at the following link:
http://www.emeraldinsight.com/promo/imr_30.htm
Best wishes
Martyn
IMR 30.1
An updated overview of research published in the
International Marketing Review: 1983 to 2011
Authors: Naresh K. Malhotra, Lan Wu, Jeryl Whitelock
Article Type: Research paper
Global marketing managers: Improving global marketing strategy through soft skill development
Authors: David A. Griffith, Jessica J. Hoppner
Article Type: Conceptual paper
Comparative thick description: Articulating similarities and differences in local consumer experience
Authors: Jean-Claude Usunier, Stéphane Sbizzera
Article Type: Research paper
Social media and international advertising: theoretical challenges and future directions
Authors: Shintaro Okazaki, Charles R. Taylor
Article Type: Research paper