Dear all


In 2013, International Marketing Review is 30 years old!  We are delighted to share the first part of an anniversary collection with you.  Please see the papers below, and click here for the online table of contents.


An anniversary website, with highly cited papers, free articles, messages from the editors and further information can be found at the following link:


Best wishes



IMR 30.1


An updated overview of research published in the International Marketing Review: 1983 to 2011

Authors: Naresh K. Malhotra, Lan Wu, Jeryl Whitelock

Article Type: Research paper


Global marketing managers: Improving global marketing strategy through soft skill development

Authors: David A. Griffith, Jessica J. Hoppner

Article Type: Conceptual paper


Comparative thick description: Articulating similarities and differences in local consumer experience

Authors: Jean-Claude Usunier, Stéphane Sbizzera

Article Type: Research paper


Social media and international advertising: theoretical challenges and future directions

Authors: Shintaro Okazaki, Charles R. Taylor

Article Type: Research paper




Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06
AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance: [log in to unmask]
AIB-L is a moderated list.