Dear all

In 2013, International Marketing Review is 30 years old!  We are delighted to share the first part of an anniversary collection with you.  Please see the papers below, and click here<> for the online table of contents.

An anniversary website, with highly cited papers, free articles, messages from the editors and further information can be found at the following link:

Best wishes

IMR 30.1

An updated overview of research published in the International Marketing Review: 1983 to 2011
Authors: Naresh K. Malhotra, Lan Wu, Jeryl Whitelock
Article Type: Research paper

Global marketing managers: Improving global marketing strategy through soft skill development
Authors: David A. Griffith, Jessica J. Hoppner
Article Type: Conceptual paper

Comparative thick description: Articulating similarities and differences in local consumer experience
Authors: Jean-Claude Usunier, Stéphane Sbizzera
Article Type: Research paper

Social media and international advertising: theoretical challenges and future directions
Authors: Shintaro Okazaki, Charles R. Taylor
Article Type: Research paper

Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06

AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance:  [log in to unmask]
AIB-L is a moderated list.