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Dear all In 2013, International Marketing Review is 30 years old! We are delighted to share the first part of an anniversary collection with you. Please see the papers below, and click here<http://bit.ly/ZmsI02> for the online table of contents. An anniversary website, with highly cited papers, free articles, messages from the editors and further information can be found at the following link: http://www.emeraldinsight.com/promo/imr_30.htm Best wishes Martyn IMR 30.1 An updated overview of research published in the International Marketing Review: 1983 to 2011 Authors: Naresh K. Malhotra, Lan Wu, Jeryl Whitelock Article Type: Research paper Global marketing managers: Improving global marketing strategy through soft skill development Authors: David A. Griffith, Jessica J. Hoppner Article Type: Conceptual paper Comparative thick description: Articulating similarities and differences in local consumer experience Authors: Jean-Claude Usunier, Stéphane Sbizzera Article Type: Research paper Social media and international advertising: theoretical challenges and future directions Authors: Shintaro Okazaki, Charles R. Taylor Article Type: Research paper Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06 ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.