Invitation to Attend Workshop on

“Research and Publishing in Business Disciplines”

At AGBA’s 10th Global Conference in Thailand on June 15---17, 2013


Rajan Varadarajan

Distinguished Professor of Marketing, Texas A&M University, USA

Editor, Journal of Marketing (1993-1996)

Editor, Journal of the Academy of Marketing Science (2000-2003)

Some of the topics that will be covered in this interactive workshop on
research and publishing include the following:

·       Potential sources of ideas for scholarly research in business

·       Framing of research questions. Some examples from published journal
articles of well stated and not so well stated research questions;

·       Importance of research question. Critical self-assessment of
importance of research question and clear articulation of the importance of
the research question that is the focus of the study in a manuscript;

·       Issues relating to theory, construct definitions, conceptual model
development, hypothesis statement and conceptual support for hypothesis.
Examples of construct definitions, conceptual model specification,
hypotheses and derivative logic for hypotheses gleaned from manuscripts
that shed insights in how and why they may be viewed as good or deficient
during the manuscript review process;

·       Research design, measurement issues and analysis. Some examples of
problems in manuscripts submitted to journals with major problems in these
areas that result in their being rejected during the review process); and

·       Some commonly observed correctable and uncorrectable weaknesses in
manuscripts submitted to scholarly journals in marketing for review and
publication consideration.

Editorial Essays and Articles on Research and Publishing by Workshop Leader

   1. Varadarajan, Rajan (1996), “From the Editor: Reflections on Research
   and Publishing,” Journal of Marketing, 60 (October), 3-6.
   2. Varadarajan, Rajan (2003), “From the Editor: Musings on Relevance and
   Rigor of Scholarly Research in Marketing,” Journal of the Academy of
   Marketing Science, 31 (Fall), 368-376.
   3. Varadarajan, Rajan (2006), “Musings on the Need for Reform in
   Marketing,” in Jagdish N. Sheth and Rajendra Sisodia (Eds.), Does
   Marketing Need Reform? (Armonk, NY: M. E. Sharpe), 270-281.


10th Annual World Congress

June 15---17, 2013

At the

Asian Institute of Technology



Conference Theme:

"Business, Green Business and Entrepreneurship Development in a Globalized

Conference Keynote Speaker:

Rajan Varadarajan

Former Editor: Journal of Marketing and Journal of the Academy of Marketing

Department Head and Distinguished Professor of Marketing
Ford Chair in Marketing and E-Commerce
Mays Business School

Texas A&M University

College Station, Texas, USA

Conference Chair:

Mary B. Teagarden

Editor: Thunderbird International Business Review

Thunderbird School of Global Management

Glendale, Arizona, USA

AGBA Chair:

Norman Wright

Dean: Woodbury School of Business

Utah Valley University

Orem, Utah, USA

Program Chair:

David N. McArthur

Chair: Department of Management

Woodbury School of Business

Utah Valley University

Orem, Utah, USA

Email: [log in to unmask]

Registration and Submission Deadline: March 15, 2013


The main theme of the conference is "Business, Green Business and
Entrepreneurship Development in a Globalized Era." The conference will
feature competitive papers, plenary sessions, case studies, poster
presentations, student papers, and panel sessions. Submissions will be
subjected to a double-blind review process and will be published in the
refereed US conference proceedings (Advances in Global Business Research,
ISS# 1549-9332).

The primary goal of the conference is to provide a unique global platform
to facilitate the exchange of leading edge ideas for effective advancement
of knowledge in the field of business administration and entrepreneurship.
This will be achieved through multi-disciplinary presentations and
discussions of current business and development issues in developing and
developed countries.

Conference Highlights:

Major highlights of the conference would be complimentary (1) faculty
development workshops, (2) AACSB accreditation seminar, (3) industrial
visits focused on doing business in Thailand, and (4) one to one mentoring
of selected doctoral students.

We welcome the submission of manuscripts that address the conference theme
as well as all functional areas of business administration and
entrepreneurship. If you are uncertain whether your paper fits the
conference theme or not, please contact our Program Chair: David N.
McArthur via his email: [log in to unmask]

Journal Publications:

Best papers presented at AGBA's 10th world congress would be published in
the special issues of the Journal for Global Business Advancement (, and the Journal for International Business and
Entrepreneurship Development (

2013 BEST AGBA Dissertation Award:

Proposals for the conferment of “2013 BEST AGBA Dissertation Award” are
invited to be submitted to the Chair of AGBA Board of Trustees at:
[log in to unmask]

Registration Fee:

USD$400 Includes:

· Luncheons, Coffee/Tea

· Dinner Banquet

· Conference Proceedings

· Recognition Awards

· Special Rate for Ph.D., Students USD$200



Prof. Dr. Zafar U. Ahmed

BBA (New York), MBA (Texas), Ph.D., (Utah), D.Litt., (India)

Professor of Marketing and International Business

President/CEO: Academy for Global Business Advancement

Editor-in-Chief: Journal for Global Business Advancement

Department of Marketing

School of Business

(Candidate for AACSB Accreditation)

Lebanese AmericanUniversity

(Chartered in the State of New York, USA)

(Accredited by the New England Association of Universities and Colleges,

P.O.Box #: 13-5053, Chouran

Beirut 1102--2801


Skype ID: zafaruahmed

Email: [log in to unmask]

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