-- with apologies for cross posting –
We’re delighted to introduce the first 2013 issue of the International Journal of Emerging Markets. Please see the list of articles below, or click this link to reach the articles directly.
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Indian consumer and producer behavior
Indian consumers: are they the same across regions?
Authors: Byoungho Jin, Junghwa Son
Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers
Authors: Nitin Gupta
Customer interaction in service innovation: evidence from India
Authors: Intekhab Alam
Does successful recovery mitigate failure severity?: A study of the behavioral outcomes in Indian context
Authors: M.S. Balaji, Aditi Sarkar
An empirical analysis of resources in the Indian pharmaceutical industry
Authors: Bikram Jit Singh Mann, Prabhjot Dutta