Need Cases for Textbook Need for Marketing Strategy cases for a new edition (Third) of Strategic Marketing: Creating Competitive Advantage by Doug West, John Ford and Essam Ibrahim, published by Oxford University Press. We are looking for both short and longer cases that would focus on strategic issues relative to a variety of marketing mix elements. We are looking for cases that are not already copyrighted with other publishers. We are particularly interested in cases that are focused on Europe and emerging economies, but cases involving global corporations will certainly be considered. We are looking for more all-encompassing cases for the end of the book, and it would also be helpful to have cases for individual chapters focusing on the following specific area of interest: Segmentation Branding Relationship Marketing Sustainability Product Innovation Services Pricing Distribution Marketing Communications Digital Marketing Social and Ethical Marketing If you have any cases that you would like considered for publication in our upcoming textbook, please contact me at [log in to unmask]<mailto:[log in to unmask]>. John B. Ford, Ph.D. Fellow, Academy of Marketing Science Director, Ph.D. Program in Business Administration Eminent Scholar and Professor of Marketing and International Business College of Business and Public Administration Old Dominion University 2117 Constant Hall Norfolk, VA 23529 tel. (757) 683-3587 (Office) (757) 683-3557 (Department) (757) 408-8358 (Cell) FAX (757) 683-3258 E-Mail: [log in to unmask]<mailto:[log in to unmask]> Webpage: http://www.odu.edu/bpa/jbford/ Ph.D. Program Home page: http://bpa.odu.edu/bpa/academics/baphd.shtml ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.