Dear Colleagues,
We would like to thank you for your suggestions following our inquiry concerning a comprehensive business case to be used in a (pre-experience) graduate class on International Management.
Please find below a summary of the suggested cases:
- Li Ning case (recommended by: [log in to unmask])
- “Towards a Sustainable Coffee Market: Paradoxes Faced by a Multinational Company” (recommended by: [log in to unmask])
- Lenovo-IBM case trilogy (recommended by: [log in to unmask])
- France Telecom in 2010 and France Telecom-Orange in 2011 case (recommended by: [log in to unmask])
- Carlsberg case (recommended by: [log in to unmask])
- Kai Bendix Global Leadership case (recommended by: [log in to unmask])
In addition, we received a suggestion for an international business game called “GEO” (recommended by: [log in to unmask]).
We highly appreciate your support and contributions to our teaching!
Best regards,
Georg Guttmann
From: Winfried Ruigrok
Sent: Wednesday, October 24, 2012 2:36 PM
To: [log in to unmask]
Subject: Looking for a comprehensive business case
Dear Colleagues,
We are looking for a comprehensive business case to be used in a (pre-experience) graduate class on International Management. The case should illustrate the challenges of a multinational corporation without having too many simplifications. Specifically, the case might touch topic areas as diverse as multinational firms, organisation, culture, HRM, M&A, supply and demand, firm- or industry-specific trends and patterns etc.
Ideally, the case has a level of complexity similar to the "Nestlé in 2008" case.
If you know any cases that meet the above criteria and you think might be appropriate, please contact us via e-mail ([log in to unmask]). We will share the suggestions with the list afterwards.
Thank you in advance for your assistance!
Apologies for any cross-postings.
Best regards,
Winfried Ruigrok