Call for chapters Measuring the Impact of Pricing: Calculating ROI and making
the business case
Stephan Liozu and I will edit the book "Measuring the Impact of Pricing:
Calculating ROI and making the business case" (Routledge, 2014). We are now
looking for chapter proposals dealing with either (1) approaches/data measuring
the impact of the pricing function on performance or (2) approaches/data
measuring the impact of pricing projects on performance. We are open to a
variety of formats (experiments, longitudinal data, cross sectional data)
including case studies (template attached).
We would be pleased to receive your expression of interest by 31 December
2012, draft papers will be due by 31 March 2013, final papers by 31 June 2013
with a publication in Jan 2014. With this book project we aim to build on the
success of our book "Innovation in Pricing: Contemporary Theories and Best
Practices" which has just been published (Routledge, 2012).
http://www.amazon.com/Innovation-Pricing-Contemporary-Theories-
Practices/dp/0415521645/ref=sr_1_1?ie=UTF8&qid=1353605133&sr=8-
1&keywords=innovation+in+pricing
To participate, please send a brief expression of interest to Stephan Liozu
([log in to unmask]) or Andreas Hinterhuber ([log in to unmask]).
We look forward to your contributions.
Andreas
Andreas Hinterhuber
Partner, Hinterhuber & Partners
Strategy Pricing Leadership
Innsbruck, Austria
Phone: +43 664 402 7 402
[log in to unmask]
www.hinterhuber.com
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