Print

Print
CALL FOR AUTHORS: Gale Encyclopedia of Major Marketing Strategies (PLEASE DISTRIBUTE WIDELY)


We are inviting academic editorial contributors to a new 1-volume encyclopedia about major marketing strategies, with assignments focused on 100 major marketing strategies for some of the top global and emerging brands from 2011 – 2012. Entries include major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each entry (2,500 - 3000 words) provides situational analysis, information on the target market, overview of the marketing strategy, and outcome. Here are a few of the available entries:

Product                 Advertisement                                                   Advertising Company
FUJIFILM X100    The Sect of Wandering Photographers             Mutual Workshop Limited Hong Kong

IKEA                       IKEA e-folder                                                        Laboratory Ideas Kft. Budapest
                               

Mercedes-Benz    The Invisible Drive                                               Jung von Matt Hamburg
B-Class F-Cell

MTV                        Balloons                                                               Loducca Sao Paulo

Nike 360                Control - Binaural Mix - Use Headphones        Factory London
Football Boot

Nokia Pure           Twenty-six characters, an alphabetical journey  Nokia London

Peugeot                Reaction Time                                                       Euro RSCG Zurich Zurich

Skoda                   Curriculum Vitae                                                   weareflink GmbH Hamburg

And More...

We are making article assignments with a submission deadline of December 24, 2012 or sooner.

If you are interested in contributing to the Gale Encyclopedia of Major Marketing Strategies, it can be a notable publication addition to your CV/resume and broaden your publishing credits. Moreover, you can help ensure that accurate information and important points of view are credibly presented to students and library patrons. Compensation is an honorarium payment of $.03 per word and contributors receive credit for their work in the List of Contributors in the front of the encyclopedia.

The list of available entries with a link to the Clio Award site for each entry, style guidelines and sample entry will be sent upon request.  Upon receipt of the materials you will select the unassigned entries (without a name in the contributor column) that best suit your interests and expertise, and send your selection to me for confirmation and assignment.

If you would like to contribute to building a truly outstanding reference with the Encyclopedia of Major Marketing Strategies, please contact me by the e-mail information below. Please provide a brief summary of your background in marketing/advertising or provide your CV. Thanks for your time and interest.

Best,
Sue Moskowitz
Author Manager
Golson Media
[log in to unmask]
____
AIB-L is brought to you by the Academy of International Business.
For information: http://aib.msu.edu/community/aib-l.asp
To post message: [log in to unmask]
For assistance: [log in to unmask]
AIB-L is a moderated list.