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Dear Sir:

Please distribute the following Call For Chapters regarding the upcoming
book, "Transcultural Marketing for Incremental and Radical Innovation", at
your earliest convenience:

http://www.igi-global.com/publish/call-for-papers/call-details/847

The Proposal Submission Deadline is *November 30, 2012*. The Recommended
topics include, but are not limited to, the following:

1. Contemporary Business Climates
2. Transcultural Markets and Organizations
3. Organizational Culture
4. Globalization, Glocalization, and Grobalization
5. Hofstede: Five Dimensions of National Culture
6. Schwartz: Seven Value Types or Motivational Domains
7. Cultural Intelligence (CQ)
8. Cultural Indoctrination
9. High-Context and Low-Context Cultures
10. Thinking Patterns and Intellectual Styles
11. Business & Product Life Cycles
12. Incremental Innovation
13. Radical Innovation
14. Strategic Marketing Management
15. International Marketing & Sales: A New Paradigm
16. Convergence / Divergence Theory: Consumer Behavior
17. Strategic Marketing & Technology
18. Online Marketing
19. Product Development
20. Integrated Marketing Communications
21. Segmentation, Evaluation, and Positioning
22. Marketing Channels and Supply Chain Management
23. International Language Management
24. Global Marketing Theory
25. Guerrilla Marketing
26. Effective Branding & Brand Equity
27. Third Culture Individuals: A Growing Segment
28. Government-University-Industry Collaboration
29. Strategic Value of Scholar-Practitioner-Leaders in Marketing
30. Social Processes: Motivation, Needs, and Drives
31. Global Competitiveness
32. International Diversity Management
33. Case Studies

Thank you for your attention.

Regards,


Bryan Christiansen, PhD
Chief Executive Officer
PRYMARKE, LLC
16257 Hilltop Drive
Linden, Michigan   48451   USA
Tel: 517-294-5056

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