pl. forward.



Taking into account that the process of globalization is gathering momentum day by day, universities need to offer an IB major, like  Marketing or Finance major.   Here is proposal based on 10 years IB teaching in 4 countries & participation in syllabus committee in 3 universities,  with course names and reference books.


International Business Major -  Proposed Core Course & Electives

 

Core Course – International Business

Text Books

International Business

Charles .Hill, McGraw-Hill

 

Daniels etc , Pearson

 

Wild and Wild

 

Czinkota , Cengage /South Western

 

Justin Paul, Prentice Hall, Eastern Ed

International Management

1. Luthans & Doh   2. Helen Deresky

Global Business

Mike Peng

Global Business Today

C.Hill

 

 

Specialization /Mandatory Electives that would enable students to get IB Degree

     

1.  Export-Import Management       2.   International Finance

3.  International Marketing               4.  Business in Asia

5. Business in Europe                          6. International Economics

6.  Business in Emerging Markets

 

 

1. Export-Import Management  : Books

Export-Import Management

Justin Paul & R.Aserkar, Oxford Uty Press

Mastering  Import & Export Mgmt

Cook, Alston & Raia

Building Import & Export Business

Kenneth Weiss

 

 

2. International Finance

International Financial Mgmt

Jeff Madura

International Finance

Maurice Levi

International Finance

Hartley Withers

International Finance

Piet Sercu

 

3. International Marketing

International Marketing

Cateora, Gilly and John Graham

International Marketing

Czinkota and Ilkka A. Ronkainen

 

 

 

International Marketing

Sak Onkvisit and John Shaw

Global Marketing

Keegan and Green

International Marketing

Justin Paul and Kapoor

Global Marketing

lIan Alon etc.

 

 

4. Business in Europe

Doing Business in Europe

Gabriele G. S. Suder

European Business

Debra Johnson and Colin Turner

 

 

5. Business in Asia – Case Based

Cases

Some Suggested Cases

Louis Vuitton in Japan

Ivey- Harvard

Best Seller in China

Harvard

Monitor Group in India

Harvard

Walmart in China

Harvard & Uty of Hongkong

Microsoft IT India

Harvard

Samsung’s Rise

Harvard Business Review

SELLING READY-TO-DRINK TEA IN SOUTHEAST ASIA: C2 GREEN TEA IN VIETNAM

Ivey, Canada

SOCIAL ENTREPRENEURSHIP AND SUSTAINABLE FARMING IN INDONESIA

Ivey, Canada

 

 

6.  International Economics

International Economics

Salvatore

International Economics

Thomas A. Pugel

International Economics

Robert J. Carbaugh

 

 

7.  Business in Emerging Markets

Book- Winning in Emerging markets, by Tarun Khanna and Krishna Paleppu, Harvard Business Press

& Case studies by Ivey, Harvard etc.





Best Regards,



JUSTIN PAUL

Cell  +1 206 412 4707
www.drjustinpaul.com
www.facebook.com/drjustinpaul

Released in 2012-
International Business, 5th Edition  on AMAZON
http://www.amazon.com/gp/search?index=books&linkCode=qs&keywords=8120342720
International Business by Justin Paul
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