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pl. forward.
Taking into account that the process of globalization is gathering momentum day by day, universities need to offer an IB major, like Marketing or Finance major. Here is proposal based on 10 years IB teaching in 4 countries & participation in syllabus committee in 3 universities, with course names and reference books.
International Business Major - Proposed Core Course & Electives
Core Course – International Business
Text Books
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International Business |
Charles .Hill, McGraw-Hill |
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Daniels etc , Pearson |
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Wild and Wild |
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Czinkota , Cengage /South Western |
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Justin Paul, Prentice Hall, Eastern Ed |
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International Management |
1. Luthans & Doh 2. Helen Deresky |
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Global Business |
Mike Peng |
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Global Business Today |
C.Hill |
Specialization /Mandatory Electives that would enable students to get IB Degree
1. Export-Import Management 2. International Finance
3. International Marketing 4. Business in Asia
5. Business in Europe 6. International Economics
6. Business in Emerging Markets
1. Export-Import Management : Books
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Export-Import Management |
Justin Paul & R.Aserkar, Oxford Uty Press |
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Mastering Import & Export Mgmt |
Cook, Alston & Raia |
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Building Import & Export Business |
Kenneth Weiss |
2. International Finance
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International Financial Mgmt |
Jeff Madura |
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International Finance |
Maurice Levi |
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International Finance |
Hartley Withers |
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International Finance |
3. International Marketing
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International Marketing |
Cateora, Gilly and John Graham |
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International Marketing |
Czinkota and Ilkka A. Ronkainen
|
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International Marketing |
Sak Onkvisit and John Shaw |
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Global Marketing |
Keegan and Green |
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International Marketing |
Justin Paul and Kapoor |
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Global Marketing |
lIan Alon etc. |
4. Business in Europe
|
Doing Business in Europe |
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European Business |
Debra Johnson and Colin Turner |
5. Business in Asia – Case Based
Cases
Some Suggested Cases
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Louis Vuitton in Japan |
Ivey- Harvard |
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Best Seller in China |
Harvard |
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Monitor Group in India |
Harvard |
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Walmart in China |
Harvard & Uty of Hongkong |
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Microsoft IT India |
Harvard |
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Samsung’s Rise |
Harvard Business Review |
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SELLING READY-TO-DRINK TEA IN SOUTHEAST ASIA: C2 GREEN TEA IN VIETNAM |
Ivey, Canada |
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SOCIAL ENTREPRENEURSHIP AND SUSTAINABLE FARMING IN INDONESIA |
Ivey, Canada |
6. International Economics
|
International Economics |
Salvatore |
|
International Economics |
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|
International Economics |
7. Business in Emerging Markets
Book- Winning in Emerging markets, by Tarun Khanna and Krishna Paleppu, Harvard Business Press
& Case studies by Ivey, Harvard etc.