Dear colleagues

Stephan Liozu and I are very pleased to announce that the book "Innovation in 
Pricing" has just been published. 

The text examines innovation in pricing from four complementary perspectives. 
Innovation in Pricing Strategy illustrates how companies implement innovative 
pricing strategies, such as customer value-based pricing. Innovation in Pricing 
Tactics deals with innovative tools to measure and increase customer 
willingness to pay and to communicate value to B2B and B2C customers. 
Innovation in Organizing the Pricing Function looks at state-of-the art 
approaches to embed the pricing function in the organization. Psychological 
Aspects of Pricing illustrates how companies can influence customer 
perceptions of value and price in their question to implement innovation in 

'Finally, a book that gives dozens of examples of innovative pricing. Even one 
idea that grabs your attention can create a fortune.'

Philip Kotler, S.C. Johnson & Son Distinguished Professor of International 
Marketing at Kellogg School of Management, Northwestern University, USA

Below the link to the publishers.
Andreas Hinterhuber
Partner, Hinterhuber & Partners
Strategy Pricing Leadership
Innsbruck, Austria
Phone: +43 664 402 7 402
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