Dear colleagues Stephan Liozu and I are very pleased to announce that the book "Innovation in Pricing" has just been published. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. 'Finally, a book that gives dozens of examples of innovative pricing. Even one idea that grabs your attention can create a fortune.' Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University, USA Below the link to the publishers. http://www.routledge.com/books/details/9780415521642/ http://www.amazon.co.uk/Innovation-Pricing-Contemporary-Theories- Practices/dp/0415521645/ref=sr_1_1?ie=UTF8&qid=1349991171&sr=8-1 Andreas Hinterhuber Partner, Hinterhuber & Partners Strategy Pricing Leadership Innsbruck, Austria Phone: +43 664 402 7 402 [log in to unmask] www.hinterhuber.com ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.