Dear Sir: Please distribute the following Call For Chapters regarding the upcoming book, "Transcultural Marketing for Incremental and Radical Innovation", at your earliest convenience: http://www.igi-global.com/publish/call-for-papers/call-details/847 The Proposal Submission Deadline is *November 30, 2012*. The Recommended topics include, but are not limited to, the following: 1. Contemporary Business Climates 2. Transcultural Markets and Organizations 3. Organizational Culture 4. Globalization, Glocalization, and Grobalization 5. Hofstede: Five Dimensions of National Culture 6. Schwartz: Seven Value Types or Motivational Domains 7. Cultural Intelligence (CQ) 8. Cultural Indoctrination 9. High-Context and Low-Context Cultures 10. Thinking Patterns and Intellectual Styles 11. Business & Product Life Cycles 12. Incremental Innovation 13. Radical Innovation 14. Strategic Marketing Management 15. International Marketing & Sales: A New Paradigm 16. Convergence / Divergence Theory: Consumer Behavior 17. Strategic Marketing & Technology 18. Online Marketing 19. Product Development 20. Integrated Marketing Communications 21. Segmentation, Evaluation, and Positioning 22. Marketing Channels and Supply Chain Management 23. International Language Management 24. Global Marketing Theory 25. Guerrilla Marketing 26. Effective Branding & Brand Equity 27. Third Culture Individuals: A Growing Segment 28. Government-University-Industry Collaboration 29. Strategic Value of Scholar-Practitioner-Leaders in Marketing 30. Social Processes: Motivation, Needs, and Drives 31. Global Competitiveness 32. International Diversity Management 33. Case Studies Thank you for your attention. Regards, Bryan Christiansen, MBA, PCM Chief Executive Officer PRYMARKE, LLC 16257 Hilltop Drive Linden, Michigan 48451 USA Tel: 517-294-5056 ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.