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Dear AIB Administration,

 

May I please request that our annual CIMaR 2013 conference details and call for papers be advertised and distributed to your members. It would be most appreciated.

 

Best wishes,

 

Susan

 

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Consortium for International Marketing Research (CIMaR) - Annual Conference 2013

 

10-13th April 2013, Adelaide, Australia

 

Marketing in Diversity: Decline of the old and rise of the new world markets

In this time of diversity and globalization, there is a continual re-arrangement of production and consumption patterns. Emerging-market firms are finding innovative ways to connect to customers, and understanding cultural factors is becoming more important at the same time as cultural difference seem less of a barrier. We now require development of new theoretical insights, to understand the increasing diversity of strategic opportunities; with new markets, resources and technologies leading to new ways for firms to connect with consumers.

 

Conference Co-Chairs: Associate Professor Susan Freeman and Dr. Christopher Medlin

 

See the conference website for full details:

http://business.adelaide.edu.au/events/cimar/

 

Call for papers

We welcome the following submissions related to the themes of international marketing and business in a time of increasing diversity.

  • Competitive Paper (maximum 25 pages)
  • Workshop Paper (10-15 pages)
  • Panel Proposals
  • Proposals from research students

All submissions will be subject to a double blind review process. The deadline for submissions is 31st December 2012. Authors will be advised of the review process by the 31st January.

Send your abstracts and papers to: [log in to unmask].

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