CALL FOR PAPERS
VII International Symposium on Business Administration and Marketing
IX ESPM Congress on Business Administration
October 23rd and 24th, 2012
Internationalization of Companies in Emerging Economies
ESPM -
Academic Excellence in Communication, Marketing and Business,
invites researchers, professors, students and executives in the field of
Business Administration, especially those working with International Business, to send Academic Papers to the VII International Symposium on Administration and Marketing. Articles written in Portuguese, English or
Spanish will be accepted.
Submissions will be accepted from
May, 24th to August, 12th
2012.
You may submit your paper in one of the following areas of interest:
·
Education and Research on Administration and
·
Organizations and Sustainability.
The best work will be selected for fast track publication in one of the following journals specialized in different
fields of international management:
·
Internext - Revista Eletrônica de Negócios Internacionais (http://internext.espm.br)
·
RAE – Revista de Administração de Empresas da FGV (http://rae.fgv.br/rae)
·
RAEP - Administração: Ensino e Pesquisa (http://www.angrad.org.br/revista/)
·
RAU – Revista de Administração da Unimep (http://www.raunimep.com.br)
·
Remark – Revista Brasileira de Marketing (http://www.revistabrasileiramarketing.org)
The event is organized by the Master’s Program in International Business (PMGI) and the Center for Advanced Studies (CAEPM) and
will take place on Oct. 23- 24, at ESPM - São Paulo, Brazil, at the following address:
ESPM - Campus Francisco Gracioso
Rua Dr. Álvaro Alvim, 123
Vila Mariana – São Paulo
We count on your participation!
For further questions please contact us by email:
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AGENDA
October 23
|
|
08:30 |
Registration |
09:20 |
Opening |
Alexandre Gracioso – Academic Vice President
|
|
Marcos Amatucci – dean of research and graduate studies
|
|
09:30 |
Lecture with Prof. Ilan Alon | Theme: Internationalization of emerging countries |
10:50 – 11:20 |
Interval |
11:20 - 12:50 |
Panel discussion: Internationalization of emerging countries
|
Marcos Amatucci – PMGI ESPM - SP (Panel coordinator) |
|
Mário Ogasawara – UNIFOR
|
|
Graziela Dias Alperstedt – UDESC
|
|
Ilan Alon – ROLLINS (Flórida) |
|
12:50 – 2pm
|
Lunch |
2 - 3:30 pm |
Simultaneous sessions |
3:30 - 4pm |
Interval |
4 – 5:30pm |
Simultaneous sessions |
Themes of the sessions |
International business |
Business strategy
|
|
Organizational studies and management theories
|
|
Marketing administration |
|
Management of operations, information technology and innovation |
|
Education and research in administration
|
|
Organizations and sustainability |
October 24
|
|
08:30 |
Reception |
9:20 – 10:50 |
Panel: Sustainability in the emerging countries
|
Eduardo Spers – PMGI ESPM - SP (Panel coordinator) |
|
Guest to be defined |
|
Guest to be defined
Theme: sustainability - Company to be defined – Sustainable action |
|
10:50 – 11:20 |
Interval |
11:20 – 12:50 |
Panel: Global franchising |
Thelma Valéria Rocha – PMGI ESPM - SP |
|
Alexandre Guerra – Dir. Girafas |
|
Eduardo Morita – Dir. |
|
Ilan Alon - ROLLINS (Florida) | Final comments |
|
12:50 – 2 pm |
Lunch |
2-3:30 pm |
Simultaneous sessions |
3:30- 4pm |
Interval |
4pm
– 5:30pm |
Simultaneous sessions |
Themes of the sessions |
International business |
Corporate strategy
|
|
Organization studies and management theories
|
|
Marketing administration |
|
Management of operations, Information technology and innovation
|
|
Education and research in administration
|
|
Organizations and sustainability
|
INTERNACIONAL SPEAKER
Ilan
Alon focuses his activities on teaching and research in the fields of global marketing, international business, globalization in China, franchising in international markets and political risk analysis. He teaches classes in highly regarded MBA programs around
the world, including in China. He is currently chief editor of Emerald
Group Publishing Limited, consulting editor of the
Financial Times Press/Pearson Education,
visiting scholar at Harvard University
and a professor of international business at Rollins College.
He has published 21 books and more than 100 articles in leading international journals such as: the Journal of International Marketing,
Management International Review, Journal of Small Business Management, Cato Journal, Business Horizons, Asian Survey and others. He has served on the Publication Committee of the Academy of International Business since 2001 and since 2009 is on the executive
committee of the Academy of International Business Southeast (AIB-SE), of which he assumed the presidency in 2012.
He has won nine prizes, including: Professor of the Year from the State University of New York in 1999 and from Rollins College Crummer
in 2003, 2005 and 2006; in addition to the Chinese Marketing Award. He has been a consultant to leading public and private companies consulting about expatriation of executives for Disney (USA), market selection and establishment of franchises for Illy (Italy)
and strategies to fight competition from low cost countries for NUCAP (Canada).
For more information please visit:
http://www2.espm.br/simposioespm/english