VII International Symposium on Business Administration and Marketing

IX ESPM Congress on Business Administration

October 23rd and 24th, 2012

Internationalization of Companies in Emerging Economies

ESPM - Academic Excellence in Communication, Marketing and Business, invites researchers, professors, students and executives in the field of Business Administration, especially those working with International Business, to send Academic Papers to the VII International  Symposium on Administration and Marketing. Articles written in Portuguese, English or Spanish will be accepted.

Submissions will be accepted from  May, 24th  to August, 12th 2012.

You may submit your paper in one of the following areas of interest:

·         Education and Research on Administration and

·         Organizations and Sustainability.

The best work will be selected for fast track publication in one of the following journals specialized in different fields of international management:

·         Internext - Revista Eletrônica de Negócios Internacionais (

·         RAE – Revista de Administração de Empresas da FGV (

·         RAEP - Administração: Ensino e Pesquisa (

·         RAU – Revista de Administração da Unimep (

·         Remark – Revista Brasileira de Marketing (

The event is organized by the Master’s Program in International Business (PMGI) and the Center for Advanced Studies (CAEPM) and will take place on Oct. 23- 24, at ESPM - São Paulo, Brazil, at the following address:

ESPM - Campus Francisco Gracioso

Rua Dr. Álvaro Alvim, 123

Vila Mariana – São Paulo


We count on your participation!

For further questions please contact us by email: [log in to unmask]



October 23





Alexandre Gracioso – Academic Vice President

Marcos Amatucci – dean of research and graduate studies


Lecture with Prof. Ilan Alon | Theme: Internationalization of  emerging countries

10:50 – 11:20


11:20  -  12:50

Panel discussion: Internationalization of emerging countries

Marcos Amatucci – PMGI ESPM - SP (Panel coordinator)

Mário Ogasawara – UNIFOR

Graziela Dias Alperstedt – UDESC

Ilan Alon – ROLLINS (Flórida)

12:50 – 2pm


2  - 3:30 pm

Simultaneous sessions

3:30 -  4pm


4 – 5:30pm

Simultaneous sessions

Themes of the sessions

International business

Business strategy

Organizational studies and management theories

Marketing administration

Management of operations, information technology and innovation

Education and research in administration

Organizations and sustainability

October 24



9:20 – 10:50

Panel: Sustainability in the emerging countries

Eduardo Spers – PMGI ESPM - SP (Panel coordinator)

Guest to be defined

Guest to be defined


Theme: sustainability - Company to be defined – Sustainable action

10:50 – 11:20


11:20 – 12:50

Panel: Global franchising

Thelma Valéria Rocha – PMGI ESPM - SP

Alexandre Guerra – Dir. Girafas

Eduardo Morita – Dir.

Ilan Alon  - ROLLINS (Florida) | Final comments

12:50 – 2 pm


2-3:30 pm

Simultaneous sessions

3:30- 4pm


4pm – 5:30pm

Simultaneous sessions

Themes of the sessions

International business

Corporate strategy

Organization studies and management theories

Marketing administration

Management of operations, Information technology and innovation

Education and research in administration

Organizations and sustainability


[log in to unmask]" align="left" hspace="12" alt="Descrição: Descrição: Descrição:" v:shapes="Imagem_x0020_1">Ilan Alon focuses his activities on teaching and research in the fields of global marketing, international business, globalization in China, franchising in international markets and political risk analysis. He teaches classes in highly regarded MBA programs around the world, including in China. He is currently chief editor of  Emerald Group Publishing Limited, consulting editor of the Financial Times Press/Pearson Education, visiting scholar at Harvard University and a professor of international business at Rollins College.

He has published 21 books and more than 100 articles in leading international journals such as: the Journal of International Marketing, Management International Review, Journal of Small Business Management, Cato Journal, Business Horizons, Asian Survey and others. He has served on the Publication Committee of the Academy of International Business since 2001 and since 2009 is on the executive committee of the Academy of International Business Southeast (AIB-SE), of which he assumed the presidency in 2012.

He has won nine prizes, including: Professor of the Year from the State University of New York in 1999 and from Rollins College Crummer in 2003, 2005 and 2006; in addition to the Chinese Marketing Award. He has been a consultant to leading public and private companies consulting about expatriation of executives for Disney (USA), market selection and establishment of franchises for Illy (Italy) and strategies to fight competition from low cost countries for NUCAP (Canada).






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