If you are teaching Intl. Bus/Mgmt./Mkt./Ent in late 2012, consider
enhancing learning in your course and boosting your research productivity
by participating in the X-Culture project.

The idea is very simple: We team up students enrolled in IB courses around
the world and they work for a semester in virtual teams of about 7 (7
students, 7 countries) to develop an international business opportunity
proposal for an organization of the team’s choice (untapped promising
markets, analysis of economic, political, cultural environment of the
proposed market, recommendations with respect to product, marketing,
staffing, etc.).

The project is designed to give students an opportunity to gain first-hand
experience in cross-cultural collaboration. It is also an excellent
platform for *research* (longitudinal multi-level multi-source data
collected) and professional and inter-institutional collaboration.

About 1,500 from 40+ universities in 30+ countries participate in X-Culture
in a given semester (roughly 30% MBA and EMBA, the rest undergraduates in 3
rd or 4th year).

Detailed information about the project can be found at

We provide all the materials and administrative support; you mentor your
students (instructions, questions, grading reports, etc.).

Participation is completely free – but expect to invest a considerable
amount of time and energy.

The schedule will be set once the participants list is finalized. Students
will likely be assigned to an “early” track (approx. mid-August through
early or mid-October) or “late” track (approx. first days October through
last days of November).

IMPORTANT: The returning instructors from 25+ countries are already
confirmed to participate in the upcoming semester and we can only accept a
handful of new participants. Priority will be given to instructors from
under-represented regions (applications from Africa and Asia are
particularly welcome), as well as to instructors with strong research

English is the working language. Students who do not speak English may be
able to participate under special arrangements (e.g., all Italian team or
teams that use Spanish or French for communication).

Please apply at:

Consider also attending a session on X-Culture at the upcoming AOM meeting
in Boston to meet the X-Culture team and ask questions (just search the
program for “X-Culture” for time/place).

Vas Taras, PhD

X-Culture Project Coordinator

University of North Carolina at Greensboro

POB 26165, Greensboro, NC 27402-6165


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