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http://www.luc.edu/sba/subsistence2012 PROGRAM The Fourth Subsistence Marketplaces Conference: “From Micro-Level Insights to Macro-Level Impact” July 27 – 29, 2012 Loyola University Chicago Chicago, Illinois http://www.luc.edu/sba/subsistence2012/ Conference Program All conference activities will be in Corboy Law Center, 25 E. Pearson St, Chicago Friday, July 27 4:30 – 6:00 p.m. Registration, Reception and Brief Welcome Kasbeer Hall, 15th Floor of Corboy Law Center 6:00- 7:00 p.m. MOVIE SCREENING - SHAKTI RISING<http://www.shaktirising.in/> Room 711 [cid:[log in to unmask]] Saturday, July 28 – ..... 8:00 – 9:30 a.m. Registration & Continental Breakfast – Kasbeer Hall 8:30 – 9:00 a.m. Welcome and introduction – Kasbeer Hall Chair: Cliff Shultz, Loyola University Chicago Michael Garanzini, President, Loyola University Chicago Aric Rindfleisch, Head, Department of Business Administration, University of Illinois Urbana-Champaign Dean, Faculty of Business & Economics, Monash University (via video) Madhu Viswanathan, University of Illinois Urbana-Champaign Concurrent Sessions All concurrent sessions will emphasize dialogue and have presentations of a maximum of 10 minutes excluding transitions, using no more than 6-8 slides to convey the essence of the research. All questions will be kept to the end and each session will aim for discussion time of 45 minutes to an hour. Presenters and chairs should be in the assigned rooms 10 minutes ahead of time to set up their presentations. Chairs will start off the session and lead the discussion. Presenters are requested to introduce themselves as they start their presentation. 9:00 – 10:15 a.m. Concurrent Session 1 Session 1.1 - What Subsistence Consumers Aspire For Room 206 Session Chair: Mary Ann McGrath, Loyola University Chicago Socio Economic Level and the Influence of Hope on Creativity Carlos A. Trujillo, Universidad de los Andes, School of Mangement, Bogota, Colombia Jose Antonio Rosa, University of Wyoming Dignity in an Economy of Subsistence Consumption Julie A. Ruth, Rutgers University, Camden Stacey Menzel Baker, University of Wyoming Effects of Presence and Search for Meaning in Life and Levels of Literacy on Income and Well-Being in Subsistence Marketplaces Kiju Jung, University of Illinois, Urbana-Champaign Madhu Viswanathan, University of Illinois, Urbana-Champaign Session 1.2 - How Subsistence Entrepreneurs Negotiate the Marketplace Room 208 Session Chair: Ugur Uygur, Loyola University Chicago Intertwined Destinies: How Subsistence Entrepreneurs Use Social Capital to Overcome Constraints and Uncertainties Rajagopal Echambadi, University of Illinois, Urbana-Champaign Srinivas Venugopal, University of Illinois, Urbana-Champaign Madhu Viswanathan, University of Illinois, Urbana-Champaign The Role of Marketing Capabilities for Microventure Performance and Individual Well-being in Subsistence Markets Christopher P. Blocker, Baylor University Steven W. Bradley, Baylor University Jeffery S. McMullen, Indiana University Kendall W. Artz, Baylor University Edward M. Simiyu, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Transformative Entrepreneurship in Subsistence Marketplaces: Insights from India Srinivas Sridharan, Monash University, Australia Samir Gupta, Monash University, Australia Elliot Maltz, Willamette University Sessions 1.3 - How Businesses Can Work With Subsistence Communities Room 209 Session Chair: Joan Phillips, Loyola University Chicago Firm Embeddedness in Subsistence Marketplaces: A Harmony-With-Community Perspective Raed Elaydi, Roosevelt University Josetta McLaughlin, Roosevelt University The Modern Firm as a Conduit for Indigenous People: A Conceptual Model Kabir. Sen, Lamar University Vivek S. Natarajan, Lamar University Barriers in Managing Corporate-led Pro-Poor Innovations: Case Study from Indian Dairy Sector Shuan SadreGhazi, University of Gothenburg, Gothenburg, Sweden 10:15 – 10:30 a.m. Break 10:30 – 11:45 p.m. Concurrent Sessions Session 2.1 - Impoverishment, Deprivation and Consumption Room 206 Session Chair: Linda Tuncay-Zayer, Loyola University Chicago Consumer Desire Deprivation and Trajectories in Poverty Christopher P. Blocker, Baylor University Andres Barrios, Lancaster University Management School, United Kingdom Intersectionality and Poverty: A Multidimensional Look into the Lives of the Impoverished Bige Saatcioglu, HEC Paris, France Choices of Consequence: Some Financial Decisions of the Rural Poor Dipankar Chakravarti, Johns Hopkins University Sridhar Samu, Indian School of Business K. Jayashree, Indian School of Business Session 2.2 - Creativity and Cognition among Subsistence Entrepreneurs Room 208 Session Chair: José Antonio Rosa, University of Wyoming Creative Deviance among Subsistence Consumer-Merchants: Theory and Practice Implications José Antonio Rosa, University of Wyoming How Subsistence Entrepreneurs Think: An Inductive Study in Rural Northeastern Turkey Ugur Uygur, Loyola University Chicago Marketplace Metaphors and Microcredit in Subsistence Markets Esi Abbam Elliot, University of Illinois at Chicago Joseph Cherian, University of Illinois at Chicago Raed Elaydi, Roosevelt University Session 2.3 - Multilevel Phenomena in Subsistence Marketplaces I: Emergence of Macro Level Implications from Micro Level Insights Room 209 Session Chair: Tassos Malliaris, Loyola University Chicago The Concept of Firm Foreignness in a Subsistence Market Context Charles Harrison, University of Pennsylvania Raed Elaydi, Roosevelt University Jason D’Mello, University of Louisville On the Study of Marketization in Subsistence Contexts Sara Lindeman, Hanken School of Economics, Helsinki, Finland What Enhances New Product Usage at the Bottom of Pyramid? An Empirical Test from Chinese Migrant Workers Rongwei Chu, The John & Marilyn Long U.S-China Institute for Business & Law Matthew Tingchi Liu, University of Macau, Macau 11:45 – 1:00 p.m. Lunch and UNSESSIONS– Kasbeer Hall Chair: Srinivas Sridharan Each round-table at lunch will have a discussion leader and a topic that for which people will sign up during the morning breaks. These topics can be predetermined and also have some audience choices. Discussion leaders will be assigned by topic. Key insights from the round table will be presented near the end of the lunch and will aim to cover micro to macro linkages. Feeding into the session will be summaries from chairs from earlier sessions. Discussion Leaders: Oana Branzei, Western University Dipankar Chakravarti, Johns Hopkins University Ans Kolk, University of Amsterdam Business School Ted London, University of Michigan Cheryl Nakata, University of Illinois, Chicago Raj Echambadi, University of Illinois, Champaign Julie Ruth, Rutgers University 1:00-2:15 - Concurrent Session 3 Session 3.1 - Subsistence Consumer Behavior Room 206 Session Chair: Mary Malliaris, Loyola University Chicago Exploring the Impact of Constraints and Uncertainty on Consumer’s Cognition, Emotion, and Behavior Srinivas Venugopal, University of Illinois, Urbana-Champaign Huimin Ru, Michigan State University Madhu Viswanathan, University of Illinois, Urbana-Champaign Social Reference Group Influence on Consumer Decision Making in Subsistence Marketplaces Mahabir Singh, Kurukshetra University, India Market Segmentation of Subsistence Marketplaces in India Tejinder Sharma, Kurukshetra University, India Session 3.2 – Multilevel Phenomena in Subsistence Marketplaces II: Enterprise Ecosystems Room 208 Session Chair: Ray Benton, Loyola University Chicago Understanding The Impacts of Microfinance Services Using Mobile Phones (Mobile Money Services) On Consumers and Micro-enterprises In Subsistence Marketplaces - Lessons from Rural Cambodia Jeff Fang, RMIT University, Melbourne, Australia Roslyn Russell, RMIT University, Melbourne, Australia Supriya Singh, RMIT University, Melbourne, Australia Micro-Enterprise Ecosystems in Subsistence Marketplaces Srinivas Venugopal, University of Illinois, Urbana-Champaign How Do Micro-enterprises Respond to Shocks? The Influence of Social Capital Jasmine Tata, Loyola University Chicago Explaining Household Enterprise Finance in Ghana Charles K.D. Adjasi, University of Stellenbosch Business School, Cape Town, South Africa Session 3.3 - Social Interventions in Subsistence Marketplaces Room 209 Session Chair: Joan Phillips, Loyola University Chicago A Case Study of Informal and Formal Recycling Systems in Shanghai, China Mary Ann McGrath, Loyola University Chicago William J. McGrath, Nimbus Strategies LLC, Chicago Credit Unions for People with Severe Mental Health Conditions: A Collective Asset Development Approach James M. Mandiberg, Columbia University Impact Enterprise: Understanding Success Factors Ted London, University of Michigan Sateen Sheth, University of Michigan 2:15 - 2:30 - Break 2:30 – 4:00 p.m. PLENARY SESSION Kasbeer Hall Chair: Cliff Shultz Keynote Address - DEEPA NARAYAN Introduction – Srini Sridharan Dr. Deepa Narayan is an independent international poverty, gender and development advisor and writer with over 25 years of experience working at the World Bank, the UN, and NGOs. Until 2008, she served as Senior Advisor in the Vice President’s office of the Poverty Reduction Group of the World Bank. Dr. Narayan spent many years living in village communities in Africa, South and East Asia. This led to her focus on ‘people first’, and local community driven approaches nested in social and political processes. Her current interests include reducing inequality, shared and sustainable living, making corporate social responsibility a reality, ethical development and economic policies that help create wealth for poor people. She serves on boards of NGOs, participates in think tanks and is a frequent speaker at conferences and retreats. She also conducts experiential workshops on creative leadership for women and youth. While at the World Bank in addition to program development and evaluation, Deepa Narayan conducted two influential studies that resulted in key policy changes. The Voices of the Poor brought together the experiences of 60,000 poor women and men from 60 countries and the Moving Out of Poverty: Understanding Freedom, Democracy and Growth from the Bottom Up involving 15 countries people was aimed at understanding how some poor people actually moved out of poverty over a decade while others remained stuck. Both highlight how policy mindsets and unexamined assumptions about poor people, distort policy decisions. She has authored or co-authored more than 15 books. Recent publications include: Moving Out of Poverty: Rising from the Ashes of Conflict (Vol 4 in the series), The Promise of Empowerment and Democracy in India (Vol 3 ), Success from the Bottom Up (Vol 2 ), all published in 2009 and 2010; Ending Poverty in South Asia: Ideas that Work, World Bank 2007; and Measuring Empowerment: Cross-Disciplinary Perspectives, World Bank 2005. Keynote Address by Kentaro Toyama Introduction by Madhu Viswanathan Kentaro Toyama is a researcher in the School of Information<http://www.ischool.berkeley.edu/> at the University of California, Berkeley<http://www.berkeley.edu/>. Kentaro is working on a book tentatively titled A Different Kind of Growth: Wisdom in Global Development. He hopes to make the case that greater wisdom is the optimal goal of global development, where wisdom is defined as the knowledge, virtue, and action required to generate well-being in oneself and others, now and into the future. Wisdom, in turn, is best gained through the pursuit of aspirations and an internal climb up Maslow's hierarchy of needs. He argues that wisdom, at individual, societal, and national levels, is the key to economic growth for the poor, political freedom for the oppressed, and sustainability for everyone. Until 2009, he was assistant managing director of Microsoft Research India<http://research.microsoft.com/india>, which he co-founded in 2005. At MSR India, he started the Technology for Emerging Markets<http://research.microsoft.com/research/tem> research group, which conducts interdisciplinary research to understand how the world's poorer communities interact with electronic technology and to invent new ways for technology to support their socio-economic development. The award-winning group is known for projects such as MultiPoint<http://www.microsoft.com/multipoint/mouse-sdk/>, Text-Free User Interfaces<http://itidjournal.org/itid/article/viewArticle/243>, and Digital Green<http://digitalgreen.org/>. Kentaro co-founded the IEEE/ACM International Conference on Information and Communication Technologies and Development (ICTD)<http://ictd2010.org/> to provide a global platform for rigorous academic research in this field. Prior to his time in India, Kentaro did computer vision and multimedia research at Microsoft Research<href://research.microsoft.com> in Redmond, WA, USA and Cambridge, UK, and taught mathematics at Ashesi University<href://www.ashesi.org> in Accra, Ghana. Kentaro graduated from Yale with a PhD in Computer Science and from Harvard with a bachelors degree in Physics. He was born in Tokyo, raised in both Japan and the United States, and now lives in Berkeley, California. DISCUSSION 4:00-4:15 - BREAK 4:15 – 5:10 p.m. CONCURRENT PANELS Panel – Social Entrepreneurship in Subsistence Marketplaces Room 206 Chair: Srinivas Venugopal, University of Illinois, Urbana-Champaign Kyle Lanham, Good Source Global Kathleen Robbins, Jatropha Pepinyé Kathleen Wright, Collaborative Group Panel – Innovative Business Leadership for Subsistence Marketplaces Room 208 Chair: Raj Echambadi, University of Illinois Anthony Llano, John Deere Dean Maune, Abbott Bob Thomas, Wahl Clipper Corporation 5:15 – 6:30 p.m. Workshop - Product Design for Subsistence Marketplaces Kasbeer Hall Hands-on Workshop by Illini Prosthetics Technologies and Subsistence Marketplaces Initiative – Utsav Agarwal, Adam Booher, Sachit Goyal, Ehsan Noursalehi, and Ruth Osbrink University of Illinois, Urbana-Champaign 6:30 - 7:30 PM CASH BAR AND NETWORKING POSTER SESSION Kasbeer Hall Chair: Raymond Benton, Loyola University Chicago Consumer Behavior in Subsistence Marketplaces in India Utsav Agrawal, University of Illinois Economic Empowerment in Subsistence Marketplaces: The Role of Students and Diaspora Educated in Developed Countries Andre Ahouissoussi, Loyola University Chicago Affordable Prosthetic Solutions for Subsistence Marketplaces Adam Booher and Ehsan Noursalehi, IPT Factors in the Development of Business, Life-Quality, and Socioeconomic Well-Being in Santo Domingo Steven Brinks and Kyle McDonagh, Loyola University Chicago Product Development in Subsistence Marketplaces in India Sachit Goyal Fifth and Hill – A Model for Sustainable Development in a Low-Income Community Maria Jones, University of Illinois, Urbana-Champaign From Disability to Ability: Subsistence Entrepreneurship for Disabled Persons in Mombasa, Kenya In Woo Jung, University of Illinois Sex Trafficking in Cambodia: Perspectives on a Cultural Climate that Allows for the Industry to Flourish in a Subsistence Market Emma Lanham, DePauw University Books Building Business in Cambodia Tom Bohac and Austin Nugent, Loyola University Chicago Public-Private Partnerships for Social Change: Educational Transformation in India Ishva Minefee, University of Illinois Understanding Health-Related Issues in Subsistence Marketplaces Brian Schertz Breaking Barriers, Building Baselines: Perspectives from the Pearl of Africa Steven Sprieser, University of Illinois 730 PM - Dinner to be set up by participants on their own – Recommendations for the many Chicago restaurants nearby will be available Sunday, July 29, 2010 8:00 – 9:30 a.m. Continental Breakfast – Kasbeer Hall 8:30 – 945 a.m. - Concurrent Session 4 Session 4.1 – Multilevel Phenomena in Subsistence Marketplaces III: Top-down effects of Macro-Level Services and Policies on Micro Behaviors and Experiences Room 206 Session Chair: Srinivas Sridharan Transition and Evolution of Subsistence Marketplaces: A Longitudinal Study of Tourism Development and QOL in Koh Yao Noi, Thailand Don R. Rahtz, The College of William and Mary Clifford J. Shultz, II, Loyola University Chicago E-Governance Adoption by Subsistence Level Citizens: A case study of E-Disha initiative in Indian State of Haryana Tejinder Sharma, Kurukshetra University, India Vivek S. Natarajan, Lamar University George Mangalaraj, Western Illinois University Subsistence Markets, Macroeconomic Policies and Social Justice A.G. Malliaris, Loyola University Chicago Mary Malliaris, Loyola University Chicago Paths Out of Informality: When Do Education Policies Affect (In)formal Wages? Patrick Shulist, Western University, London, Canada Oana Branzei, Western University, London, Canada Session 4.2 Partnerships and Networks Room 208 Session Chair: Raymond Benton, Loyola University Chicago Sustainable Entrepreneurship: Pro-Poor Partnerships in Latin America Candace A. Martinez, Saint Louis University Making Markets in Less Developed Economies: Dynamic Capabilities and Institutional Leveraging in an NGO Intervention Kevin McKague, York University, Toronto, Canada Christine Oliver. York University, Toronto, Canada Problematization in Subsistence Markets: Transnational Advocacy Networks & the Case for Darfur's Stoves Samer Abdelnour. London School of Economics, UK Akbar Saeed, Wilfrid Laurier University, Waterloo, Canada Session 4.3 Local-Global Linkages Room 209 Session Chair: Maciek Nowak, Loyola University Chicago Linking Local Subsistence Activities to Global Markets: Micro-Macro Interactions in Coffee Chains Ans Kolk, University of Amsterdam Business School, Amsterdam, Netherlands Strategic orientation of subsistence microenterprise operators and its impact on the performance of handicraft businesses in Oaxaca, México Luis Mendoza-Ramírez, Instituto Politécnico Nacional CIIDIR Oaxaca, Mexico ArceliaToledo-López, Instituto Politécnico Nacional CIIDIR Oaxaca, Mexico Coffee as Stimulant for Development in Subsistence Marketplaces of Vietnam Clifford J. Shultz II, Loyola University Chicago An Van Khanh, Ministry of Agriculture and Rural Development, Vietnam Morris Holbrook, Columbia University Stanley Shapiro, Simon Fraser University A Systematic Review of Textile Consumption in Brazil, China, India, Sri Lanka, and Turkey Stacy B. Neier, Loyola University Chicagao 9:45 – 10:00 a.m. Break 10:00 -10:45 a.m. Concurrent Session 5 Session 5.1 - Learning From Practice Room 206 Chair: Linda Tuncay-Zayer, Loyola University Chicago The Labre Project: From Subsistence to Sustenance, in a Marketscape of Opulence Nicole Chmela, Loyola University Chicago Meghan Donaghy, Loyola University Chicago Michael Conway, Loyola University Chicago Sara Donelly, Loyola University Chicago Hannah Colborn, Loyola University Chicago Alexander Franco, Loyola University Chicago Lisa Reitz Harris, Loyola University Chicago Joan Phillips, Loyola University Chicago Linda Tuncay Zayer, Loyola University Chicago Raymond Benton, Loyola University Chicago Clifford J. Shultz, II, Loyola University Chicago Sustainable Local Value Creation through Community-Oriented Vertical Integration Roland Gau, University of Texas at El Paso Session 5.2 - Social Entrepreneurship Room 208 Chair: Ugur Uygur, Loyola University Chicago The Overcommercialization of Marketing-driven Philanthropy: The Case of PlayPumps™ Stephen Graham Saunders, Monash University, Melbourne, Australia Marketing Planning for Social Entrepreneurs in Subsistence Marketplaces: A Preliminary Investigation Tina M. Facca, John Carroll University Nicholas J. C. Santos, Santa Clara University Session 5.3 - Subsistence and Environment Room 209 Chair: Ray Benton, Loyola University Chicago Effects of Temporal, Social, and Spatial Distance of Environmental Problems on Sustainable Consumption Practices in Subsistence Marketplaces Kiju Jung, University of Illinois, Urbana-Champaign Madhu Viswanathan, University of Illinois, Urbana-Champaign What Sustainable Consumption (SC) Means for Subsistence Consumers; the Batwa Pygmies of Western Uganda Linda Herkenhoff, Saint Mary’s College- California Saroja Subrahmanyan, Saint Mary’s College- California Catherine Banbury, St. Mary's College - California Securing Natural Resources in Subsistence Economies: How Market Orientation Helps Ethiopian Pastoralists to Adapt to Drought Workneh Kassa Tessema, Wageningen University, Wageningen, The Netherlands Paul T.M. Ingenbleek, Wageningen University, Wageningen, The Netherlands Hans C.M. van Trijp, Wageningen University, Wageningen, The Netherlands 10:45 – 11:00 a.m. Break 11:00 –12:30 p.m. Teaching Workshop Kasbeer Hall Madhu Viswanathan, University of Illinois, Urbana-Champaign Srini Sridharan, Monash University Cliff Shultz, Loyola University Chicago Les Dlabay , Lake Forest College 12:30-2:00 Lunch and Unsessions – Future Directions by topics with leaders at each table and reporting back to group in Kasbeer Hall Discussion Leaders: Oana Branzei, Western University Dipankar Chakravarti, Johns Hopkins University Ans Kolk, University of Amsterdam Business School Ted London, University of Michigan Cheryl Nakata, University of Illinois, Chicago Raj Echambadi, University of Illinois, Champaign Julie Ruth, Rutgers University Raji Srinivasan, University of Texas at Austin 2:00- 300 - Facilitating Research in Subsistence Marketplaces 3:00 p.m. Closing Remarks – COCHAIRS Kasbeer Hall 3:15 p.m. Conference Concludes 3:15-5:00 p.m. Space Reserved for Informal Small Group Discussions and Presentations http://www.luc.edu/sba/subsistence2012/ ____ AIB-L is brought to you by the Academy of International Business. 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