Dear all

 

International Marketing Review has recently published a special issue on international marketing in Latin America.  Please click here to reach the online articles, which are also listed below.

 

Very best wishes

Martyn

 

 

TABLE OF CONTENTS

 

The international commitment of late-internationalizing Brazilian entrepreneurial firms

Angela da Rocha, Renato Cotta de Mello, Henrique Pacheco, Isabel de Abreu Farias (pp. 228 - 252)

 

Risk, trust, and consumer online purchasing behaviour: a Chilean perspective

Constanza Bianchi, Lynda Andrews (pp. 253 - 275)

 

Comparative advertising effectiveness in Latin America: evidence from Chile

Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, Pablo Farķas (pp. 277 - 298)

 

The influence of CSR on purchasing behaviour in Peru and Spain

Percy Marquina, Carlos E. Morales (pp. 299 - 312)

 

The implementation of international advertising strategies: An exploratory study in Latin America

Fernando Fastoso, Jeryl Whitelock (pp. 313 - 335)

 

 

 

Dr Martyn Lawrence

Senior Publisher

Business, Management and Economics Division

Emerald Group Publishing Limited

Tel: +44 (0) 1274 785158

Fax: +44 (0) 1274 785244

Web: http://www.emeraldinsight.com

Twitter: http://twitter.com/researchucanuse

LinkedIn: http://uk.linkedin.com/in/martynlawrence

 

 


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