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Dear all
International Marketing Review has recently published a special issue on international marketing in Latin America. Please click here to reach the online articles, which are also listed below.
Very best wishes
Martyn
TABLE OF CONTENTS
The international commitment of late-internationalizing Brazilian entrepreneurial firms
Angela da Rocha, Renato Cotta de Mello, Henrique Pacheco, Isabel de Abreu Farias (pp. 228 - 252)
Risk, trust, and consumer online purchasing behaviour: a Chilean perspective
Constanza Bianchi, Lynda Andrews (pp. 253 - 275)
Comparative advertising effectiveness in Latin America: evidence from Chile
Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, Pablo Farķas (pp. 277 - 298)
The influence of CSR on purchasing behaviour in Peru and Spain
Percy Marquina, Carlos E. Morales (pp. 299 - 312)
The implementation of international advertising strategies: An exploratory study in Latin America
Fernando Fastoso, Jeryl Whitelock (pp. 313 - 335)
Dr Martyn Lawrence
Senior Publisher
Business, Management and Economics Division
Emerald Group Publishing Limited
Tel: +44 (0) 1274 785158
Fax: +44 (0) 1274 785244
Web: http://www.emeraldinsight.com
Twitter: http://twitter.com/researchucanuse
LinkedIn: http://uk.linkedin.com/in/martynlawrence