Dear all


International Marketing Review has recently published a special issue on international marketing in Latin America.  Please click here to reach the online articles, which are also listed below.


Very best wishes






The international commitment of late-internationalizing Brazilian entrepreneurial firms

Angela da Rocha, Renato Cotta de Mello, Henrique Pacheco, Isabel de Abreu Farias (pp. 228 - 252)


Risk, trust, and consumer online purchasing behaviour: a Chilean perspective

Constanza Bianchi, Lynda Andrews (pp. 253 - 275)


Comparative advertising effectiveness in Latin America: evidence from Chile

Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, Pablo Farķas (pp. 277 - 298)


The influence of CSR on purchasing behaviour in Peru and Spain

Percy Marquina, Carlos E. Morales (pp. 299 - 312)


The implementation of international advertising strategies: An exploratory study in Latin America

Fernando Fastoso, Jeryl Whitelock (pp. 313 - 335)




Dr Martyn Lawrence

Senior Publisher

Business, Management and Economics Division

Emerald Group Publishing Limited

Tel: +44 (0) 1274 785158

Fax: +44 (0) 1274 785244






Emerald Group Publishing Limited, Registered Office: Howard House, Wagon Lane, Bingley, BD16 1WA United Kingdom. Registered in England No. 3080506, VAT No. GB 665 3593 06
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