Are you looking for innovative ways to enhance your summer and fall classes? Maybe you need to introduce more cultural diversity into your teaching materials?

 

A new book called Tales of Garcón: The Franchise Players celebrates Latinos’ contributions to business. And in honor of Cinco de Mayo, the first chapter is now available as a free PDF download at http://bit.ly/JOCwUF

 

Tales of Garcón is the first ever graphic novel on entrepreneurship, strategy, family business, and franchising. As the story unfolds, a charismatic, world traveling Latino entrepreneur named Garcón tries to direct the destiny of the family-owned hotel that he created. The family’s plans take an unexpected turn when a mysterious investor offers to become the hotel’s first franchisee. Garcón’s carefree son Ramón readily embraces the opportunity, while his cynical daughter Isabel questions the investor’s motives. In essence, the book combines the insights and knowledge of a textbook with the fun factor of a graphic novel.

 

International Franchise Association (IFA), the world’s leading trade organization within the franchising industry, says that Tales of Garcón “wins the prize for the most engaging, interesting, and unique presentation about the basics of franchising. The book is filled with excellent lessons about the Franchise Rule, royalties, operational complexity, succession planning, conversion franchising, management strategies, international expansion and passive ownership - to name a few.” http://bit.ly/JD3HUN

 

The book is quickly becoming renowned around the globe. New Zealand-based Franchise-chat.com contends that “Tales of Garcón: The Franchise Players is an incredibly striking and professional addition to the world of franchising in print. The book is aimed toward new students to franchising and is especially unique due to its format as a graphic novel textbook. That means this book presents an educational story in the form of a large comic strip. Hurray!” http://bit.ly/IBaX5r

 

Tales of Garcón: The Franchise Players is available at amazon.com for only $19.95. http://amzn.com/B0051HJ2RO