*Call for Program Submissions*

Base of the Pyramid: Emerging Market Consumers, Workers, and Managers Track

Academy of Management Africa Conference <> 

January 7-10, 2013 / Johannesburg, South Africa

Submissions Deadline: May 15, 2012


While people no longer imagine that a fortune simply awaits those who bring
their business to the base of the world's wealth pyramid (BOP), people do
believe that value can be co-created there. Business is seen by many as an
agent of world benefit in this context. But the challenges are as real as
they are many. Business leaders and managers need to understand the voice of
the customer, as well as the worker, financier, distributor and more.
Business models must be tailored to this context. Social entrepreneurship
and cross-sector partnerships may flourish in this environment as well.
Those interested in contributing a paper or a symposium proposal to this
track might examine such issues as:


.         Understanding customer needs in the BOP

.         Cross-sector partnerships at the BOP

.         Scaling BOP initiatives

.         Social entrepreneurship in emerging markets

.         The ethics of doing business with those in the BOP

.         New models of leadership in BOP markets

.         New models of social change agency in emerging markets

.         New models of (re)organizing supply chains to (re)connect
consumers, workers and managers

.         Roles models and their work for social change in BOP markets

.         Groundswell dynamics of market creation

.         Rethinking business models for orphans, widows, and post-conflict
reconciliation and integration

.         The roles of micro-finance, micro-insurance, micro-enterprise and
micro-franchises in promoting holistic market development in the BOP


Track 3 - Base of the Pyramid: Emerging Market Consumers, Workers, and

African Track Chair: Samuel K. Bonsu
, Ghana Institute of Management and Public Administration.

Northern Track Chair: Oana Branzei
<> , University of Western



The Academy of Management Africa Conference
<>  will be held January 7-10, 2013 at the
Gordon Institute of Business Science in Johannesburg, South Africa. The
purpose of this conference is to bring Africa's unique capabilities and
needs to the attention of the world's organization and management scholars
and at the same time, to provide an opportunity for interested colleagues to
collaborate and work on the many interesting theoretical and practical
problems presented in Africa. 


-tracks> Base of the Pyramid: Emerging Market Consumers, Workers, and
Managers" is one of four program themes presented at the Academy of
Management Africa Conference <> . For more
information about the AOM Africa Conference, please visit the conference
website: or email the program development
team at: [log in to unmask]


Please visit the conference website for submission policies and procedures
(  The deadline for all program submissions
is May 15, 2012 (5:00pm EDT).





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