The Social Contract with Business: beyond the quest for global sustainability


Also available from Amazon and Barnes & Noble:


“For too long the social contract with business remained vague, unwritten and suspect of undermining the profit motive of the firm . . .” (Page xi)


This book is about the Social Contract with Business as a means to deliver humanity’s global sustainability mandate.

From a well researched Socratic dialogue with today’s leaders and thinkers in the West, East, and South emerged action-oriented answers to the questions: What kind of future does humanity want?; What society for such a future?; What business for such a society?; What business leader for such a business?; What education for such a business leader?

In a conversational style the reader is taken on a journey away from today’s world of destructive globalisation. Slowly, meticulously, and excitingly the reader is introduced to a new global agenda, a new mode of doing business as an organ of society; new wisdom, new success criteria, a new language, a new canon of business knowledge, and a new paradigm for business leadership education.

This conversation has been enriched with more than 100 practical examples, more than 100 reflection points, and an exposé of fallacies and blind spots.

The book concludes with guidelines on how to apply the Social Contract with Business in your organisation . . . in any country, and in any sector of human endeavour.

This book is written for all who dare to care.


This book is timely, authentic and a first of its kind - it concludes eight years of research and writing.


Kindly forward this book announcement to your own network.

Thank you!



 Dr. Jopie Coetzee

[Johannesburg, South Africa]


Author of:

The social contract with business: beyond the quest for global sustainability.

The social contract with business as the basis for a postmodern MBA in a

world of inclusive globalisation: a critical metasynthesis.






AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance: [log in to unmask]
AIB-L is a moderated list.