 |
 |
Apologies for cross postings *International * *Conference Series 2012* *Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects* *Organized by* *Taylor Business School (TBS), Malaysia, and Mahidol University’s Consumer Life-Course Studies Group (CLSG), Thailand* *in* *Taylor’s University Lakeside Campus, Malaysia* *September 24-25, 2012* *Conference Objectives * The TBS-CLSG International Conference is intended to bring together researchers in consumer behavior and marketing to share their research findings, ideas and approaches to research, receive informal feedback and contribute to the development of knowledge in consumer behavior. The conference creates opportunities to learn from experts in the field, network with other researchers from other countries, and collaborate on future projects. The conference organizing team is proud to present two prominent keynote speakers, *Professor George P. Moschis* and *Professor Russell Belk* who will share with you new approaches in consumer research. In addition to the distinguished keynote speakers, we have two invited speakers, *Professor Simone Pettigrew*, Professor of Marketing from University of Western Australia and *Dr. Florian Kohlbacher*, a senior research fellow and head of the Business & Economics Section at the German Institute for Japanese Studies (DIJ) Tokyo. Professor Pettigrew specializes in qualitative research while Dr. Kohlbacher is an expert in the Silver Market. *Call for Papers* We invite abstracts, extended abstracts, and papers in any of the following areas: · Consumer behavior in emerging markets · Marketing strategies in response to global socio-demographic and technological changes · Green marketing and sustainability · Research methodology issues and new approaches in consumer behavior research · Developments in social sciences, such as the emergence of the life-course approach, that could help address consumer research issues · The digital era and marketing communications · Research findings and issues related to social media and marketing · Emergent concepts and theories in marketing and consumer research, such as marketing to the aging population, consumer well-being, and transformative consumer research All manuscripts must be typed, double spaced with 2.5cm or one-inch margins using 12-point Times New Roman font. Manuscripts should not exceed 5 pages for extended abstract or 20 pages for full papers. All manuscripts must be submitted via e-mail to the conference chair at the following addresses: [log in to unmask] Submissions will be subjected to a double-blind review process. Please direct all enquiries to the same e-mail address. The conference will allow authors to decide whether to publish an extended abstract or the full paper in the Conference Proceedings. Upon acceptance, at least one author will present the paper and will register as a participant at the conference. *DEADLINES:* *Submission of Extended Abstract: May 30, 2012 * *Notification of Acceptance: Within four weeks of submission* *Submission of Final Paper: July 31, 2012 * *Early Bird Registration: August 15, 2012* Please visit our website: www.taylors.edu.my/tbs_cmmu Regards, Prof Ong Fon Sim Conference Chair [image: Description: Description: C:\Documents and Settings\tma0022\Local Settings\Temporary Internet Files\Content.Outlook\P14I0APY\business school logo.jpg] Goh, See Kwong Senior Lecturer Taylor's Business School I Taylor's University No.1, Jalan Taylor's, 47500 Subang Jaya, Selangor DL: +603 5629 5658 I Fax: +603 5629 5749 URL: www.taylors.edu.my *Confidentiality Disclaimer:* This e-mail and any attachments are confidential and intended solely for the intended addressee and may also be privileged or exempt from disclosure under applicable law. If you are not the intended addressee, or have received this e-mail in error, please notify the sender immediately, delete it from your system and do not copy, disclose, distribute or otherwise act in reliance upon any part of this e-mail or its attachments. Taylor's Education Group does not accept responsibility for any loss arising from unauthorised access to, or interference with, any internet communications by any third party in reliance to this email, or from the transmission of any viruses. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of Taylor's Education Group. Replies to this e-mail may be monitored by Taylor's Education Group for operational or business reasons. ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.