Apologies for cross postings
*International *

*Conference Series 2012*

*Consumer Behavior and Marketing: New Approaches in Consumer Research and

*Organized by*

*Taylor Business School (TBS), Malaysia, and Mahidol Universityís Consumer
Life-Course Studies Group (CLSG), Thailand*


*Taylorís University Lakeside Campus, Malaysia*

*September 24-25, 2012*

*Conference Objectives *

The TBS-CLSG International Conference is intended to bring together
researchers in consumer behavior and marketing to share their research
findings, ideas and approaches to research, receive informal feedback and
contribute to the development of knowledge in consumer behavior. The
conference creates opportunities to learn from experts in the field,
network with other researchers from other countries, and collaborate on
future projects. The conference organizing team is proud to present two
prominent keynote speakers, *Professor George P. Moschis* and *Professor
Russell Belk* who will share with you new approaches in consumer research. In
addition to the distinguished keynote speakers, we have two invited
speakers, *Professor Simone Pettigrew*, Professor of Marketing from
University of Western Australia and *Dr. Florian Kohlbacher*, a senior
research fellow and head of the Business & Economics Section at the German
Institute for Japanese Studies (DIJ) Tokyo. Professor Pettigrew specializes
in qualitative research while Dr. Kohlbacher is an expert in the Silver

*Call for Papers*

We invite abstracts, extended abstracts, and papers in any of the following

∑ Consumer behavior in emerging markets

∑ Marketing strategies in response to global socio-demographic and
technological changes

∑ Green marketing and sustainability

∑ Research methodology issues and new approaches in consumer behavior

∑ Developments in social sciences, such as the emergence of the life-course
approach, that could help address consumer research issues

∑ The digital era and marketing communications

∑ Research findings and issues related to social media and marketing

∑ Emergent concepts and theories in marketing and consumer research, such
as marketing to the aging population, consumer well-being, and
transformative consumer research

All manuscripts must be typed, double spaced with 2.5cm or one-inch margins
using 12-point Times New Roman font. Manuscripts should not exceed 5 pages
for extended abstract or 20 pages for full papers. All manuscripts must be
submitted via e-mail to the conference chair at the following addresses:
[log in to unmask] Submissions will be subjected to a double-blind
review process. Please direct all enquiries to the same e-mail address.

The conference will allow authors to decide whether to publish an extended
abstract or the full paper in the Conference Proceedings. Upon acceptance,
at least one author will present the paper and will register as a
participant at the conference.


*Submission of Extended Abstract: May 30, 2012 *

*Notification of Acceptance: Within four weeks of submission*

*Submission of Final Paper: July 31, 2012 *

*Early Bird Registration: August 15, 2012*

Please visit our website:


Prof Ong Fon Sim

Conference Chair

[image: Description: Description: C:\Documents and Settings\tma0022\Local
Settings\Temporary Internet Files\Content.Outlook\P14I0APY\business school

Goh, See Kwong

Senior Lecturer

Taylor's Business School   I  Taylor's University

No.1, Jalan Taylor's, 47500 Subang Jaya, Selangor

DL: +603 5629 5658    I    Fax: +603 5629 5749


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