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Dear AIB colleagues,
The second edition of Doing Business in Europe is out now!
Doing Business in Europe 2nd Edition<http://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Euk%2Esagepub%2Ecom%2Fbooks%2FBook235103%2E&urlhash=vUDi>
Sage Publications - http://www.uk.sagepub.com/books/Book235103 / http://www.sagepub.com/books/Book235103?crossRegion=nAmerica
Author: Gabriele Suder, Jean Monnet Chair and Professor, SKEMA Business School.

This new timely edition covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies (including the Euro-crisis), trade regulations and operational conditions, and the resulting business implications. This new edition draws an even stronger link between the European business environment, internationalisation theory and practice, and the real business implications facing companies operating in Europe and with Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context.

For examples of the (free, publicly available) accompanying video series, co-supported by EACEA/EU, see: http://tinyurl.com/85efom4 or http://tinyurl.com/7owm47s  or http://tinyurl.com/6u93624

New to this edition:
- Expanded coverage of lobbying, SMEs and globalization
 - Focus on European AND international companies doing business in Europe, and how to access the market efficiently
 - New real-life case studies using a wide range of examples from across Europe, written by the author and/or AIB contributors!
 - Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies
An accompanying comprehensive companion website (www.sagepub.co.uk/suder2e) provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides, a country-by-country study and more.

Best regards,


Prof. Dr Gabriele Suder, PhD
Jean Monnet Chair, Professor
SKEMA Business School

http://gabrielesuder.com


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