CALL FOR PAPERS
The Fourth Subsistence Marketplaces Conference
Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact
July 27-29, 2012
University of Illinois, Urbana-Champaign
Loyola University Chicago
Organized jointly by the University of Illinois at Urbana-Champaign, Loyola University Chicago, and Monash University, Melbourne, Australia, the Fourth Subsistence Marketplace
Conference will be held July 27-29, 2012 in Chicago at the Loyola University Chicago Water Tower Campus.
Subsistence marketplaces consist of consumer and entrepreneur communities living at subsistence income levels, and are concentrated in developing countries and regions
such as Brazil, India, China, Vietnam and Sub-Saharan Africa. In the last five years, the Subsistence Marketplaces Conference has been a leading forum for evolving and sharing research and fostering best practices in these communities.
In its fourth edition, the theme of the 2012 conference is on the emergence of macro-level implications from micro-level research insights. To generalize and expand findings from focused studies of individual consumers, entrepreneurs, and communities, to higher
levels such as marketplace ecosystems, markets, economies, and regions is a complex endeavor. It needs dedicated multi-disciplinary, multi-level, and multi-sector work that will guide meaningful policy and market decisions.
The conference will include plenary panels, participatory workshops, key note speeches by thought leaders, special sessions on specific topics, and presentations of papers submitted in response to this call. An emphasis will be on sharing ideas and knowledge
among researchers, practitioners and students.
Details about registration, lodging, and accommodations will be available soon on the conference website at http://www.business.illinois.edu/subsistence/events/conferences.html.
Continuing the practices of past conferences, arrangements including lodging will emphasize affordability for a diverse range of participants. Beginning with preconference workshops and a reception on July 27, the conference will continue on the 28th and
conclude by mid-afternoon on the 29th.
Call for Papers
Academics, students, social entrepreneurs, policy makers, business and nonprofit practitioners are encouraged to attend and submit papers on a wide range of topics on
subsistence marketplaces. Consistent with the theme of the conference, papers emphasizing a bottom-up emergent view are encouraged. Papers that explicitly explore how specific micro-level elements (e.g. consumer behavior) undergo dynamics of interaction and
amplification to yield higher-level phenomena (e.g. marketing ecosystem) are especially welcomed.
Some suggested topics are found below; submissions may go beyond these:
Consumers and Sellers in Subsistence Marketplaces
o Consumer behavior in subsistence marketplaces
o Entrepreneurship in subsistence marketplaces
o Consequences of literacy and poverty for consumption and entrepreneurship
o Co-creation of value by consumers or entrepreneurs
o Emergence of marketing systems
· Environmental Sustainability
o Local indicators of
o Environmentalism of
subsistence consumers and entrepreneurs
o Issues of environmental
justice relating to subsistence marketplaces
o Sustainable product
design for subsistence marketplaces
Incorporating global sustainability in goods and services for subsistence marketplaces
· Business Practices in
Developing, inventing and re-inventing new products and services for subsistence marketplaces
Scaling products and services
Organization design and re-design for operating in subsistence marketplaces
Collaborative models for business innovations
Supply chain and distribution challenges and opportunities
Pricing for value and sustainability
Marketing communication and education
Innovative research methods
Economic and Financial Perspectives on Subsistence Marketplaces
Next generation of micro-credit ideas
Health, Well-being and Justice in Subsistence Marketplaces
o Women’s empowerment and subsistence marketplaces
Social Innovations for Subsistence Marketplaces
Merging social and business missions through social innovations
Incorporating business practices in nonprofit organizations developing social innovations
Scaling social innovations
Social innovation alliances and partnerships among NGOs, governments, and businesses
· Management Education
on Subsistence Marketplaces
Bringing subsistence contexts into the business classroom
Multidisciplinary teaching initiatives addressing subsistence phenomena and regions
All authors are asked to submit a three-page abstract, from which acceptance decisions will be made and preliminary session planning will be carried out. We encourage abstracts of individual presentations from researchers and
practitioners as well as proposals for special sessions which confirm attendance of listed participants.
Submission Deadline for Three-Page Abstract: January 31, 2012
Page 1: Title, author(s), and full contact information (including e-mail).
Pages 2-3: Double-spaced abstract of the paper or special session, inclusive of references, tables, and other key materials
E-mail as a Word document to Madhu Viswanathan, University of Illinois at Urbana-Champaign at [log in to unmask], Cliff
Shultz at [log in to unmask], and Srinivas Sridharan at [log in to unmask].
Notification of Review Decision: February 15, 2012
Submissions for Publication
We are currently exploring the possibility of a publication that is partially or fully based on articles stemming from presentations at the conference. Prior conferences have led to a book (Advances in International Management series
by Elsevier in 2007), and special journal issues/sections (Journal of Business Research, 2009 and Forthcoming). Further details about publication opportunities will be available as they are finalized. A tentative schedule is as follows:
Submission Deadlines for Full Drafts:
August 31, 2012 - Deadline for paper submission after incorporation of comments from
conference participants and conference chairs
November 30, 2012 - Feedback to authors after peer review
Page 1: Title, author, and full contact information (including e-mail).
Pages 2-35: Double-spaced 12 point Times font not to exceed 35 pages including references, appendices, and exhibits.
E-mail as a Word document to Madhu Viswanathan, University of Illinois at Urbana-Champaign
at [log in to unmask], Cliff
Shultz at [log in to unmask], and Srinivas Sridharan at
[log in to unmask].