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ay 15-CALL FOR PAPERS - CIMaR 2012 ANNUAL CONFERENCE CONSORTIUM FOR INTERNATIONAL MARKETING RESEARCH (CIMaR) May 15-18, 2012, Taipei, Taiwan Conference Website: www.cimar2012.com Conference Theme: Marketing Innovation in and From Emerging Markets: Theoretical and Empirical Directions for Future Research Deadline for paper submission: February 15, 2012 Conference Theme CIMaR 2012 conference invites, paper submissions related to the theme marketing innovation in, and from, emerging markets. Accelerating trends to-ward the globalization of innovation provide researchers with a unique opportu-nity to develop interesting and compelling conceptualizations of the innovation phenomenon in emerging markets. Some MNEs are using emerging markets as a platform for technology-enabled innovation rather than as traditional manu-facturing hubs. For example, global automotive companies such as Volkswagen and GM are working with Chinese partners to develop innovative low-cost models and local brands in China. In addition, emerging-market firms are trying to build new business models to develop innovative product/service for global customers. For example, Taiwanese electronics company ASUS launched the ultra-low cost Eee PC and registered successful international growth. These emerging trends provide an inviting contextual background for in-ternational marketing scholars to develop theoretical and empirical work and to deepen their understanding of this phenomenon. Theoretically, it is not at all obvious that our established theories and empirical generalizations apply in emerging market contexts. Thus, the conference seeks theoretical and empirical papers focusing on marketing innovation in and from emerging markets from perspectives of strategy, innovation, and new product development, and con-sumer behavior, in a global context. Above and beyond papers specifically focused on the conference theme, we invite papers on all marketing aspects of global business activity, including issues in international marketing management, consumer behavior, and supply chains. While contributions addressing any aspect of marketing in a global con-text are welcome, work offering important conceptual and empirical insights into the nature and processes of cross-border marketing are of interest. Main-stream marketing issues such as market entry, segmentation, product position-ing, channel development, and pricing, among others, are sought; also innova-tive topics dealing with the interface of international marketing and cutting-edge issues such as high technology and global political developments, among others. Regardless of focus, papers should make a substantive contribution to knowledge regarding the role of marketing in global business. Review Process and Submission of Papers $B!|(B All manuscripts and abstracts will be double-blind reviewed. Accepted papers will be published on the Conference Proceedings CD Rom $B!|(B Deadline for submission: Wednesday, February 15, 2012 All full manuscripts and abstracts should be submitted electronically (word file) online. Online submission and review system can be accessed at http://www.cimar2012.com, please follow the link $B!H(BPaper submission$B!I(B. $B!|(B Manuscripts should follow the style guidelines of the Journal of Interna-tional Marketing (JIM), and are submitted with the understanding that they are original, unpublished works and are not being submitted elsewhere. Please See http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journa ls/Journal%20of%20International%20Marketing/JIMSubmissionGuidelines.aspx Publication Opportunities Papers around the conference theme may be considered for future publication in "Advances in International Marketing" through a double-blind review process (published by Elsevier). Registration Registration information, fees and information on accommodation is available online at http://www.cimar2012.com Conference Venue, Accommodations and Travel Information $B!|(B Conference Venue: The conference is hosted by the College of Commerce, National Chengchi University, see http://www.commerce.nccu.edu.tw/index.php? lang=en $B!|(B Accommodations and Travel: Information on accommodations and how to travel to the CIMaR 2012 conference and how to discover Taipei is avail-able at http://www.cimar2012.com Conference Organizers and Contact Information CIMaR 2012 Conference Co-Chairs: Prof Jyh-Shen Chiou Department of International Business National Chengchi University 64,Sec.2, Zhi-Nan Road, Taipei 11605, Taiwan, R.O.C. Phone: (886)-2-29393091 ext 81039 Fax: (886)-2-2938-7699 Phone: +44 (161) 306 3433 Email: [log in to unmask] Dr Ruey-Jer (Bryan) Jean Department of International Business National Chengchi University 64,Sec.2, Zhi-Nan Road, Taipei 11605, Taiwan, R.O.C. Phone: (886)-2-29393091 ext 88059 Fax: (886)-2-2938-7699 Phone: +44 (161) 306 3433 Email: [log in to unmask] Conference Secretary: Yen-Hung (Steven) Liu PhD. Student Department of International Business, National Chengchi Univer-sity 64,Sec.2, Zhi-Nan Road, Taipei 11605, Taiwan, R.O.C. E-mail$B!'([log in to unmask] ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.