International Journal of Business and Emerging Markets 

Table of Contents
Vol 4 No. 1, 2012

Special issue on
Marketing in Emerging Markets
Guest Editors:
John Branch, Stephen M. Ross School of Business, University of
Michigan, USA
Maja Martinovic, Zagreb School of Economics and Management, Croatia
Michael Metzger, INCAE Business School, Costa Rica
— John Branch, Maja Martinovic and Michael Metzger
The role of global brand familiarity, trust and liking in predicting
global brand purchase intent: a Hungarian-American comparison
— Zsuzsa Deli-Gray, James E. Haefner, Al Rosenbloom
Accessing marketing channels in emerging markets: the case of
small-scale cooperatives in central Mexico
— Julie V. Stanton
Identifying customer value in emerging markets via conjoint analysis: a
case study of an Estonian packaging company
— Andrus Kotri, Jim Mourey

Antecedents of MNE performance: evidence from Asia Pacific emerging
— Juichuan Chang
Dr. Satyendra Singh
Editor-in-Chief, International Journal of Business and Emerging Markets
( )
Professor, Marketing and International Business
University of Winnipeg, CANADA 

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