International Journal of Business and Emerging Markets www.inderscience.com/ijbem Table of Contents Vol 4 No. 1, 2012 Special issue on Marketing in Emerging Markets Guest Editors: John Branch, Stephen M. Ross School of Business, University of Michigan, USA Maja Martinovic, Zagreb School of Economics and Management, Croatia Michael Metzger, INCAE Business School, Costa Rica Editorial — John Branch, Maja Martinovic and Michael Metzger The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarian-American comparison — Zsuzsa Deli-Gray, James E. Haefner, Al Rosenbloom Accessing marketing channels in emerging markets: the case of small-scale cooperatives in central Mexico — Julie V. Stanton Identifying customer value in emerging markets via conjoint analysis: a case study of an Estonian packaging company — Andrus Kotri, Jim Mourey Antecedents of MNE performance: evidence from Asia Pacific emerging markets — Juichuan Chang ______________________ Dr. Satyendra Singh Editor-in-Chief, International Journal of Business and Emerging Markets ( http://www.inderscience.com/ijbem ) Professor, Marketing and International Business University of Winnipeg, CANADA www.uwinnipeg.ca/~ssingh5 ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.