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Two
new International Retailing books available through amazon.com
Retail Strategic
International Expansion
(SIRE2)
Theory and Cases by
Brenda Sternquist
Who, What, Where and Why
retailers
internationalize is the
theme of
this book. Eighteen detailed cases
are
presented outlining retailers’ international
expansion
strategy. Cases include Amazon.com,
Blockbuster,
Carrefour, Casino, Costco Wholesale,
FootLocker, Gap, Kingfisher, Metro, Office Depot,
Pinaulat-Printemps-Redoute,
Seven and I, Shoprite
Holdings,
Starbucks Coffee, Tesco, Toys R Us,
Uniqlo and
Wal-Mart. Read their story and learn
their strategy.
(450 pages)
(ISBN:
9780982726006)
International Retailing
Theory and Research by
Brenda Sternquist
Sternquist’s new Strategic
International
Retail Expansion
Model SIRE3 model is presented complete
withpropositions to predict international
expansion
for two types of retailers, global
versus
multinational. Eleven chapters are
presented
outlining theories to explain various
elements of
retailers’ international expansion.
Chapters
cover entry mode, global retailer’s use
of network
advantages, born global retailer’s
internationalization,
private label influences on
internationalization,
corporate branding and
entry mode,
longevity of international joint
ventures
and a special industry application of
internationalization
of hospitals.
(330 pages)
(ISBN:
9780982726013)